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Don’t Hit The Delete Button

wileecyote

The name on his business card said; “Wile E. Coyote”. The job title said “Genius”.

I pressed the record button on my video recorder that signalled the start of my long awaited interview with Mr Coyote.

Me: “Mr Coyote, or would you prefer that I call you Genius?”

Mr Coyote: “No, please call me Wile, although some people do call me “Super Genius”, Wile is just fine.”

Me: “OK, Wile, let’s jump to the reason why I’m here. As a “fictitious writer” with the Harvard Business Review, my readers want to know what you have learnt after all those years of unsuccessfully chasing the Road Runner. Your planning skills were impeccable, your implementation was run with the punctuality of a military operation, yet you never managed to attain the prize you sought.”

Mr Coyote: (sigh)

Mr Coyote: (second sigh)

Mr Coyote: “If I only knew then what I know now, but experience is indeed a most valuable resource that can’t be bought, or rushed. I will try and summarise my learnings into two key points so as to make it easier for your readers to understand.

Point 1: I’m actually a vegetarian, but didn’t know this at the time of my Road Runner chases. Apparently my metabolism can’t cope with meat. I wasted years of my life, thousands of dollars on birdseed, explosives and online purchases from the ACME Company for products that served no benefit to my ultimate nutritional well being!

Point 2: Sit back and take the time to learn from your mistakes. If I had only sat quietly in the cinema and observed all my cartoons, I would have seen an accumulation of consistent errors. Unfortunately, it was like someone had pressed the delete button on my memory as I’d always forgotten what I had learnt from each Road Runner pursuit. I could blame the brothers Warner for this, but I only have myself to blame as I was more focused on my “Super Genius” status as was quite prevalent with most Hollywood movie stars of that era”.

We talked for another couple of hours about his life, his romances, and his colourful and very animated life and then departed as good friends. It was a most enjoyable interview.

As I was writing up my notes for my editorial, I recalled his words about the “delete” button. How many of us quickly delete failed life experiences, phone conversations, writings, presentations, memories and other forms of people interaction? Why do we not welcome the opportunity with a positive mindset to move forward and to ensure our steady progress?

Yes, Mr Wile E. Coyote was indeed a real Super Genius…..

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by Steven Cramer on June 13, 2015  •  Permalink
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Posted by Steven Cramer on June 13, 2015

https://thinkingfuturethoughts.com/2015/06/13/dont-hit-the-delete-button/

Taking Your Brand to New Promotional Heights

Searchlight

According to my trusted meteorological iPhone app, the timing looked just right. It was 2:04 PM and by my reckoning, the clouds were at the optimum “Genus Cumulus” appearance so I should achieve the desired picture “hang time distribution” before the visual sight was dispersed by the wind. My calculations indicated that I should have about 10 minutes to brand my customised CV message to the population of New York.

I quickly glanced once again on how my image and brief professional experience synopsis looked on the “LinkedIn Cloud Projector” in preview mode, yes it all looked good. I was hoping that the QR code would come through with the right definitional clarity so potential business prospects could scan my profile details with ease. My only concern was the timing of the 2:05 PM supersonic Virgin Atlantic flight from London to New York as it could cause some cloud turbulence when it commences its gradual decent into JFK airport, but that’s one of the risks associated with personal cloud advertising these days.

OK, it was now time to press the Cloud Projector button and start the process. Immediately a thirty square kilometre coloured, and rather snazzy image of myself was beamed skywards with vibrant intensity. I was also pleased that I had spent the extra dollars on the additional promotional advertising, as suggested by the LinkedIn sales agent, as the large sonic boom with the accompanying missile explosion at 2000 feet above the New York skyline appeared to have caught the upwards attention of the New York crowds particularly nicely.

I smirked with some personal pride as my large handsome face (well, I thought so anyway) beamed across from above, that was, until that pesky Virgin Atlantic flight descended through my left nostril. However, I was relieved, as the QR code seemed to remain intact. For the next few minutes I watched as my portrait hovered quietly above New York until some high level winds decided to take one ear in the direction of Newark, the other towards Brooklyn. A few minutes later I had vanished into the upper atmosphere, except for my left eye, which remained with a look of naughtiness down on the city, then, with a final momentary wink, that also eventually disappeared.

Suddenly, I was awakened from my feeling of self-righteousness by the continual interruption of text messages on my phone. Yep, it appears that the “LinkedIn Cloud Projector” advertisement had worked! However, when the forty-first text message arrived, I was immediately brought back to reality, it was the LinkedIn invoice. Oh well, I suppose that’s the price of corporate fame!

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by Steven Cramer on June 7, 2015  •  Permalink
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Posted by Steven Cramer on June 7, 2015

https://thinkingfuturethoughts.com/2015/06/07/taking-your-brand-to-new-promotional-heights/

The Discovery of the “Homo Game-ien”

Historical archaeology excavations at the old Champoeg townsite, Champoeg State Park, Oregon (USA) 1974

From the lofty height of the lectern in the famous ballroom of the Grand Venus Hotel, although partially dazzled by the lights that illuminated the stage where I nervously stood, I smirked as I perused the vast audience of my fellow archaeologists.

The year was 4015, and I, a Professor at the galaxy renowned University of Pluto, was about to give a speech on my department’s recent archaeological dig in a remote part of an ancient civilization on the plant Earth.

“Ladies, Gentlemen and other socially acceptable, but yet to be officially classified life forms, welcome to this galaxy shattering presentation on the discovery of the missing link that has been troubling archaeologists, sociologists, scientists, marketers, and retailers for many millenniums. Yes, we believe we have unearthed the remains of a “Homo Game-ien.” To which, the audience erupted into spontaneous applause and enthusiastic cheers of delight!

“Whilst on a geological survey in the ancient city that the locals of that time called “Melbourne”, although we were initially searching for the rare metal deposits typically found in years of accumulated and discarded iPads, iPhones, xBoxs and PlayStations, we made a totally unexpected discovery. Yes, that was the body of a “Homo Game-ien”.

The body was remarkably well preserved. A post mortem analysis indicated high chemical levels of McDonalds, KFC, Burger King, Subway and other food substitutes, all of which would have ensured that the body remained in perfect condition for at least another two thousand years.

The body was male, and a dental analysis highlighted minimal wear on the teeth, probably owing to no real meat being consumed, only meat in a minced form (aka “ham-burger”) which we believe was a staple form of protein around that time.

We have named the body “Vans” owing to the name being evident on numerous articles of clothing worn by the individual. We can only surmise that wearing clothing with your name on it was a form of communication between other males of that time period. This is also based on the large number of archaic and rather primitive electronic games surrounding the body that would have hindered actual audible dialogue.

“Van” was also rather obese. This might be due to the copious number of food substitutes with exceptionally high sugar and chemical content (now banned in our society) that were found in close proximity to the body. These chemically rich food sources appear to have been sealed in an oil based plastic substrate to ensure a shelf-life of at least seven “Van” lifetimes.

An interesting and most unusual observation was the lack of fingerprint definition on “Van’s” thumb and index fingers that was mirrored on both hands. We are still trying to understand the cause of this effect, but we did find a black object in his hands with the words “Controller” branded on it, which is the subject of further investigation.

Unfortunately, that is all the information that “Van” was able to provide us. The answer as to why the “Homo Game-ien” became extinct we do not know, but the lack of social interaction with their fellow “Homo Sapiens”, particularly those that were female, that freely roamed that part of the Earth, might be a strong contributor to the cause?

Thank you for your time.”

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by Steven Cramer on May 23, 2015  •  Permalink
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Posted by Steven Cramer on May 23, 2015

https://thinkingfuturethoughts.com/2015/05/23/the-discovery-of-the-homo-game-ien/

It’s That Fabric

Tartan Dress

The year is 649 BC. Snuggled in front of the large open fire sits a cross-legged, middle-aged Celtic man with a scruffy reddish beard. He has just received his invitation to the official lamb annual sacrifice and he is all in a quandary as to what to wear for such a significant occasion. He looks rather forlornly at his tatty worn breaches and looks deep into the glowing wood embers for some fashion inspiration whilst quietly sipping on a wee dram of a noxious fermented barley brew. After a few hours, his throat is scourged of all feeling, his beard is nearing the stage of spontaneous combustion and his eyes are wishing they were positioned in the back of his head so as to avoid the fierce radiant heat. But with a surprising, and somewhat unexpected experience, a creative and unplanned thought begins to permeate and develop.

The year is 689 AD. A fierce battle is being fought in the land of Killiecrankie. Leading the charge is a gallant man called McDonnell. He, and his band of impressive warriors, are bamboozling the enemy with a distinctive coloured uniform that flaps loudly with repetition in the cold Scottish highland wind against their large hairy thighs as they confront their foes with swords extended.

The year is 2015 AD. A young woman walks along the platform of a London underground tube station wearing a patterned red dress that turns many a head yielding a look of awe and bashful uncertainty. The pattern is traditional, complements her lipstick, and is minimal in fabric volume and body coverage. However, the wearer is not perturbed, as it has achieved the required visual objective of individual differentiation.

Yes, there is only one fabric that can achieve all of the above unique personal requirements, and more! This fabric is a creative combination of different colours, lines and squares that the observer could only assume was initially a creative mistake. Yet, it was not made in error. No, it is a handiwork of true fashion innovation and one that has travelled successfully throughout the ages and will continue well into the future.

It is known by the name of “tartan” and it is immediately recognisable by populations and cultures across the globe. It identifies the wearer with a persona of difference, and one that is prepared to cross the boundaries of tradition, particularly in this day of corporate fashion conservatism.

So, next time you are trying to instil and propagate a culture of innovation in your corporate organization, the choice is simple. Wear a tartan item of clothing, and you will be noticed and definitely not forgotten!

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by Steven Cramer on May 16, 2015  •  Permalink
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Posted by Steven Cramer on May 16, 2015

https://thinkingfuturethoughts.com/2015/05/16/its-that-fabric/

Dress for Success

Untitled

Perched with a seal like physique, and with toes just residing on the edge of the starting blocks, the swimmer’s ears desperately listens for the starters gun to allow their body to be catapulted into the pool.

Comment: Now this is probably the “verbage” one would expect to read when describing such an activity, but no, I will be observing the swimming race from an entirely different perspective.

If you were to study the appearance of the swimmers, you would witness them all to be wearing sleek, body hugging bathers, or they would be similarly equipped with a freshly shaven and ultra-smooth body brandishing the most microscopic swimming costume that just avoids an exhibitional “R-Rating” classification. Gone are the days of seeing a daggy, loose fitting, hairy chested (yes, I am talking about men), bawdy, bather clad swimmer who looked like they were preparing their large belly for the high gravitational impact of a maximised “bomb” splash. Yes, these people do still exist, but only in certain residential suburbs that you and I tend not to frequent (well, maybe not state publicly anyway?).

Those swimmers that have the objective of wanting to win, tend to “Dress For Success”.

The key word here is not “success”, but actually “dress” and no, I’m not saying that everyone needs to actually wear a dress to be successful. Rather, successful people have an individual fashion statement that captures the true essence of their personality and which defines their own distinctive uniqueness. In a similar way to the “Impressionist Master Painters”, their brush strokes and use of colour, created works of art that truly defined their signature, even if they didn’t actually sign the painting. People just needed to view the painting, upon which the artistic origin was immediately recognised.

The successful swimmer combines the requisite sports swimming costume with their own brand of style and technique when in the water. Similarly, powerful and influential people have their own fashion persona that identifies them with a tailored clothing statement via the selection of a range of accessories such as ties, shirts, suits, shoes, socks, cuff-links, aftershave, perfumes (I was thinking woman, but each to their own), hairstyles and suchlike, that when combined by them supports and reinforces their personal and publicly branded message.

So as that old phrase goes, “Clothes do indeed maketh the woman and the man”. If you want to look like a bogan, well, dress like one and you will be treated as per the appearance you portray. But if you want to look like a winner, then dress accordingly.

Now for those of you that wear a kilt, the verdict is indeed still out on this one! However, if you wear a bow-tie, no more needs to be said!

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by Steven Cramer on May 16, 2015  •  Permalink
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Posted by Steven Cramer on May 16, 2015

https://thinkingfuturethoughts.com/2015/05/16/dress-for-success/

My Esteemed Fellow Mischief Makers

The 39 Steps - Metro - Man 1 & 2

I paused at the top of the escalator and took a deep breath as I read the poorly illuminated conference sign that would direct me downwards to the basement of this 2 star hotel in the outer suburbs of Melbourne.

I dusted “on” my black suit, with matching black scruffy shirt; at least I didn’t have to worry about my black shoes as they were already quite dirty and had a few prominent scratches that looked most imposing and disrespectful.

There were no issues with my hair being uncombed, mainly because I was fortunate not to have any, so I decided to mess up my long eyebrows, just for added visual effect.

Perfect I thought, I was now ready to head downstairs to the Awards Ceremony, at which I was tipped to receive the most prestigious award, that being for “Disservice to Innovation in the Corporate Office”. I had been working on this achievement for the past twenty years, had successfully infiltrated many global architectural firms in Europe, North America and Australasia, and more importantly, no one had yet realized what I had been doing!

What still surprises me the most was that senior business leaders and managers all applauded my efforts, all happily accepted my designs without fully understanding the consequences, and; they eagerly paid me a massive fortune in the process, to which I am indeed most personally grateful. To top it all off, they unashamedly made my office concepts a blueprint standard of excellence which was adopted, without any intellectual thought, by all organisations that considered themselves leaders in creativity! I still laugh when I think about that last comment!

I glanced at the chipped hands on my tired looking watch and saw that it was now time to make my tardy entrance to the ceremony. As I slowly descended down the escalator, I reached into my suit pocket and had another brief look at my hastily written acceptance speech, just in case it was required.

Written in my messy black inked scribble, I reread the words….”Thank you for this great dishonor! Yes, it’s still hard to believe that my once crazy thought and so fantastically disruptive idea, which I initially developed so many years ago as a joke, is still being used in the corporate office! And to make it even more remarkable, this superbly dysfunctional concept is still cited by experts as being one of the strategic keys to innovation! I smiled, as I imagined the thunderous applause that I would receive from my fellow mischief makers on doing a job so well, for so long, and I was still fooling those that should know better!

I was so looking forward to making the celebratory champagne drinking toast, which would be; “My Esteemed Fellow Mischief Makers, I give you the “Open Planned Office!”

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by Steven Cramer on April 29, 2015  •  Permalink
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Posted by Steven Cramer on April 29, 2015

https://thinkingfuturethoughts.com/2015/04/29/my-esteemed-fellow-mischief-makers/

It’s all in Your Ears!

busy Buchanan Street

Hello, yes, I’m here right next to you! If you actually paid attention to those around you, you might actually see me! Yes, I’m still here, so STOP walking into me!

I lost count of the number of times I had to say this as I walked around the Sydney CBD the other day. The culprits were a mix of women, men, children, young and old. The cause I believe was all due to having iPhone earplugs inserted deep into their ear canals so that they were all happily sojourning in their own audibly cocooned world. Now I need to fess-up here, as I am also one of these earplug scoundrels.

Now this got me thinking. How can these iPhone people collisions be avoided? After all, this is not just a problem isolated to those walking in the city, but also to wearers of earplugs in the corporate office, in the car, and on all other forms of transport involving the movement of iPhone accessorised ears.

Now let’s get back to the basics in nature, and let us consider that humble sonar equipped flying bat, also the water immersed dolphin. Simplistically, the origin of their crash avoidance success is in the use of the “ping” which measures distances via sound wave reflection. I’m sure that if an iPhone earplug was customised for bat and/or dolphin use, these poor creatures would become quite distressed and may lose all sense of their directional dignity and quickly succumb to navigational mayhem, just like us inflicted humans.

But that “ping” might just be the answer? Why not incorporate a basic sonar device into the humble iPhone? That way, the iPhone could measure person proximity and sound a warning alert when two iPhones are getting a tad too close for comfort. On thinking further, this proximity measure could also have “personalised settings” which could include distance, or some other more “creative” requirements, such as:

Tailored Ping Tags
Individuals could establish a tailored ping that tags their personality (eg their star sign, food preferences, appearance prowess, marital status, sexuality, religion, etc). When their iPhone identifies a suitable ping tagged person near them, a distinctive ping tone is heard in the ear plug alerting the owner of the potential person interaction?

Crowd Numbers
When there are a large number of people in a specific area, the result would be a high frequency of pings thereby warning the iPhone owner of the looming crowd. This would be a perfect application for those looking for a quiet location for some thinking solitude, or in selecting a restaurant for a romantic gourmet evening with a loved one, or future loved one!

You may be thinking, “What about those people who are walking around without an iPhone earplug shoved in their ears? How will this innovative crash avoidance system work for them?”

Yes, great question! One solution could be for these people to wear a “ping beacon” which could be strapped to their head, hair, clothes or potentially designed into a fashion accessory, or even moulded into a discrete tooth filling. Should that be too intrusive, then why not have a credit card with a “ping chip” that could be placed in their wallet or carried around in a pocket?

The key with this solution is to think just that little bit differently, and to turn what seems like a tricky problem at first reading into something that might just be useful in the future!

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by Steven Cramer on April 26, 2015  •  Permalink
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Posted by Steven Cramer on April 26, 2015

https://thinkingfuturethoughts.com/2015/04/26/its-all-in-your-ears/

The Floor of Discovery

Zero Gravity

I arrived late in the afternoon at my Darling Harbour hotel and walked up to the check-in desk with what was obviously a public look of tiredness on my face. After all, I was rather exhausted after meandering through the endless Sydney traffic congestion for the past one and a half hours in a hire car that promised a five star driving experience, but disappointedly only delivered half a star at best!

At the check-in desk, a stunning young woman, with a smile that instantaneously vaporised any prevailing thought of exhaustion, immediately greeted me. Her name was Renee, and she was dressed impeccably in her modern Finnish designer blue and white hotel business attire from “Marimekko”.

Renee, who must have had a sophisticated and well-trained version of ESP (which would explain her esteemed management position of “Manager of Greet”) said, “Relax Mr Cramer, we know exactly what you need and have the perfect room waiting for you”. Renee then gave a subtle and deliberate “nod” to Vanessa, The Hotel Manager, who was also dressed in a slightly more grand and colourful fashion outfit that just exuded that look of “perfection and wow”, as befitted her seniority. Vanessa responded with a corresponding smile of understanding and then made a surreptitious phone call, which gave me the feeling that a strategic, and well-planned course of action had now been quietly implemented.

Renee then handed me the card-key to room 1026 and said, I have allocated you a special room in our newly built “Discovery Floor”, and you will be our first guest to use and benefit from the experience. I gave Renee a “surprised and inquisitive” look, to which the reply was “trust me, all will be good”. How could I doubt, nor resist the honesty of that smile?

I took the card-key, politely thanked both Renee and Vanessa, and then caught the hotel elevator up to the tenth floor with a strong feeling of anticipation, and might I say, a slight fear of the unknown!

A few minutes later I arrived at a large and most impressive, solid wooden door with the silver embossed numbers 1026 positioned centrally above it. I cautiously opened the door, but momentarily stopped before entering as I listened to what seemed like a quick rushing of air. I entered the room and encountered a small and totally pristine white reception area. Once inside, I heard the main door to my room close and yet again the distinctive sound of air movement prevailed.

Three seconds later (although the time seemed like an eternity), another door from the small white room opened. As I walked in, I sensed my feet starting to feel rather strange and awkward. I tried to stop moving, but couldn’t, as the forward momentum pushed me onwards, but I eventually stopped and noticed that I was about two metres above the floor. In what I could only state as an impression of absolute disbelief, I saw that my bed was floating, as was all the items in the room. Yep, I was in a room with zero gravity! So this was what Renee was talking about!

After about thirty minutes acclimatising to my new sensation of weightlessness, I realised I was indeed most relaxed. All stresses previously experienced in my day had been replaced with this new found “Room of Discovery”, and I was thoroughly enjoying it!

The following morning after having a most amazing and unique nights sleep, I again saw Renee as I checked out of the hotel. She smirked at the shaving cut about my top lip, to which I replied, I didn’t quite master the bathroom “discovery experience”, but everything else was just superb!

And yes, I will be most definitely staying at this hotel again! As I left, I recalled that this hotel had eleven floors, and pondered what other discoveries awaited those who had mastered Floor 10? Next time, I thought!

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by Steven Cramer on April 18, 2015  •  Permalink
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Posted by Steven Cramer on April 18, 2015

https://thinkingfuturethoughts.com/2015/04/18/the-floor-of-discovery/

The Choice is in Your Hand – Left or Right?

Thinking Mode 1

For many years now, men of all ages, have been daunted with one of the most important life choices that needs to be made on a daily basis first thing each morning. This decision is not one that should ever be rushed, nor should it be trivialized, as the resultant selection will linger for the remainder of the day until eventually corrected that evening with a potential, and welcome, sigh of relief.

For most men, symmetry is the most common selection criterion, but some do like to go with a surprise methodology that may invoke that well known law of uncertainty and mystique. Others may match colour, size and complexity to complement their prevailing mood. Some may utilize a delayed surprise and shock strategy that requires a pointed unveiling, at the appropriate time, to reinforce and embellish an important event. For me, I go with an approach that is built entirely around complete randomness, however, having them is a non-negotiable life necessity.

Women and children have also been known to partake in their use as they reinforce diversity and are not bound, nor limited, by any classification of stereotype, nor allocated gender.

The items are ageless and can be passed down between generations to signify belonging, prestige, heredity or just plain and simple usefulness. Some are priceless, others may be worthless, but their value is indeed calculated in the eye of the beholder.

They are typically seen in the corporate office, but no restriction applies to their use as they are not bound by any regulations, statutes, or HR policies, and are free to participate in any public, or private, work, or social environment.

Some say they were first observed in the 16th century. I say their use is timeless, and they shall prevail for many centuries to come bringing a sense of satisfaction and continued personal self-esteem for all generations!

They are a sign of personal innovation, creativity and confirm your undeniable link to shirt fashion.

Yes, they are cuff-links. May you wear them with pride, savor the experience, and enjoy the looks of nodding approval from your colleagues, friends, and even those you don’t know yet (but they will undoubtedly know you)!

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by Steven Cramer on April 9, 2015  •  Permalink
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Posted by Steven Cramer on April 9, 2015

https://thinkingfuturethoughts.com/2015/04/09/the-choice-is-in-your-hand-left-or-right/

The Faceless Collective

Untitled1

There are some companies that effortlessly symbolise the definition of true success. Their business names are iconic and are immediately recognisable by the young, the old, and those selectively aged in between.

There are no descriptive emotional tag-lines, no longwinded corporately clever arrangement of words, they are just “are”, and don’t need “to be”.

And here I was, sitting in the Board Room of one of these globally clever giants of industry, all by myself! It was an eerie and exciting feeling as I sucked in the room’s impressive atmosphere. I carefully crossed my legs under the highly polished large wooden boardroom table and cautiously, and gingerly, leaned back and pressed my back into the well-worn brown leather club chair.

The north side of the room had large floor-to-ceiling glass windows that overlooked the Yarra River from high up on the 39th floor. This view was balanced by an array of large and formidable oil painting portraits of their esteemed leaders that had steered the company successfully over the past 83 years.

As I slowly studied the names under each painting, my eyes suddenly stopped when I read the polished brass name-tag of what appeared to be a most unusual portrait that was strategically, and I assumed deliberately, centred right in the middle of all the other framed canvasses. This painting was definitely larger in size, more brightly illuminated, and presumably highly prized, and worthy of more significant corporate value. The inscription in large black font read “Our Perpetual Innovator”. But the most striking aspect of this painting was the face, or should I say, its absence! Yes, this painting was of a “faceless”, yet distinguished individual. I was intrigued and decided to leave my comfortable leather chair and have a closer inspection. As I got closer, I noticed some additional words at the bottom; “Innovation is not derived from any individual, but from the collective”. I pondered these words and slowly understood their symbolic meaning, as this I suspected was the key fundamental aspect as to why this business was so successful.

This business recognised that many ideas, derived, and continually shared between the employees of this organisation, were the driving force behind their creativity. They had seen that this vast, and rich, source of innovation was not reliant upon a single individual, but the combined force of the collective.

Wow, if only all companies could recognise this fact!

So next time you are sitting in the Board Room of your company and happen to view the historical images of your past illustrious leaders, may I suggest you consider the power of the “Faceless Collective” and not just focus on any one individual?

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by Steven Cramer on April 7, 2015  •  Permalink
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Posted by Steven Cramer on April 7, 2015

https://thinkingfuturethoughts.com/2015/04/07/the-faceless-collective/

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