To Be You, or Not Be You?

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OK PersonaAPP, what would you suggest I become today?
Yes, this is the latest personality modification tool that anyone over 18 years of age can easily access from the App Store, for a remarkably reasonable fee.

So how does this rather spiffy technology work? Well, without boring you with all the rather complicated and quite technical details, let’s focus on how you can use it to your advantage in both your personal and corporate life.

Step 1:
Once downloaded, open the PersonaAPP on your mobile phone. Please tick the box stating that you agree, and fully understand the plethora of T&Cs regarding the unscrupulous behaviour that you are about to voluntarily undertake via the use of this technology. If you are worried about the potential consequences, relax, because all your friends are also deviously using it without any moralistic second thoughts!

Step 2:
Take an honest photograph of your face with all visual enhancements completely removed. This means no make-up, glasses or monocles. For best results, men (and some women) should have a shaven face. Those with false teeth, it doesn’t matter if you leave them in or out as the clever PersonaAPP does make some allowances.

Step 3:
The PersonaAPP will now require you to truthfully answer some pertinent questions regarding yourself, and your personal objectives for at least the next 3 hours. Why the 3 hour time period? Well, the Melbourne university researchers that developed PersonaAPP determined that an individual tends to change their outlook, and short term expectations on life in 3 hourly time blocks. That’s why paragraph 4.3.2 in the T&Cs recommends that the user refreshes their photograph every 3 hours as your appearance will most likely have changed, or become a bit scruffy.

In your confidential user profile section, you can record private information about your age, sex, sexual preference, height, weight, Myers-Briggs personality profile, whether you like soy milk chai lattes with honey, wearing kilts and eating kippers for breakfast. You will then be asked about how you want to be perceived by those that you interact with in the next 3 hours, if they will be predominately male or female, their approximate age,  and the meeting environment. Yes, authentic answers are required, otherwise the results will be skewed erroneously.

Step 4:
Now press the red Persona Modification button and immediately your calculated optimum profile will be shown on your phone. Your photograph will now be stylishly photo-shopped indicating how you should comb your hair, apply make-up, add/remove blemishes, the style and colour of the monocle or spectacles that truly complements your face, hair/wig colour and length, or which razor blade is best for total head shaving. A suggestion of clothing will also be provided with images so you can fully look the part. Yes, don’t worry, instructions are even included on how to tie a bow tie!

But wait, there is indeed more. Another brilliant feature of the PersonaAPP is the vocabulary and accent recommendation suggester where a collection of cunning, and particularly intriguing, words and phrases are provided for you to nonchalantly utilise during your meeting. However, a word of caution regarding the use of an accent, once you start using it, you need to have the confidence to maintain the facade for at least 3 hours, otherwise you may not be viewed as you intended.

Yes, with PersonaAPP you will obtain the ideal persona that you are searching for that will make you irresistibly appealing to those that you meet in the next 3 hour time period. Relax, because with PersonaAPP you can reset your personality for the following 3 hours, and for each hour, every day. Yes, you can be a chameleon for the rest of your life with PersonaAPP should you want to, as can all your acquaintances who may also be using it, so all your relationships could be happily false, but then again, who would know?

But, remember to make sure that your phone if fully charged, otherwise you will need to be the natural you, and who knows what might prevail in that situation?

Should it be Short, or Long?

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There is a question that has been frustrating both women and men for years, that being, what is the perfect length? Should it be short, or long? After extensive academic research, it appears that the simple answer is, it depends entirely on how you feel at a particular point in time.

In 1926, the economist George Taylor at the Wharton School of Business developed the Hemline Index after he noticed a connection between economic prosperity and short skirts. The shorter the skirt, the higher the Index.

A soon to be world renowned Director of Thought Creation developed The Suit Trouser Length Creativity Index that purported a direct correlation with an individual’s innovation tendencies, that being, the greater the distance between the trouser cuff and their shoes, the higher the creativity.

Following years of Gaelic research, a lesser-known historian from Glasgow University found a similar link between kilt length and the courage exhibited by a Scotsman in battle. Apparently, the shorter the kilt, the greater number of thistle scratches which stimulated the wearer’s shouting and running ability.

Utilising all this extensive research, including many additional and worthy obscure publications, The House of Cloth is pleased to announce the AppCloth.

Yes, the AppCloth is now available for those discerning fashion wearers that want to match their daily creativity mood with their personal designer clothing selections. Through the use of a patented, and very clever biometric length analyser linked to the wearer’s iPhone, the AppCloth calculates how the individual is feeling. If the feedback signal received is a tad sluggish, well, this immediately indicates that the user may be experiencing a potentially low ideation day. To overcome this negativity, AppCloth would suggest that clothing be worn to stimulate the wearer’s innovation, that being a short skirt, short length trousers, or a mini-kilt.

Alternatively, if the AppCloth receives a signal that indicates an extreme state of hyperactivity, then a full-length clothing attire would be suggested to counteract potential severe embarrassment, just in case something a little too short be worn.

As with all new fashion disruptive innovative inventions, the individual does have the option to completely ignore any clothing recommendations, but please carefully read AppCloth’s short, twenty page, font 6, disclaimer, so you fully understand your rights as a consumer.

For more information on AppCloth, please go to the App Store, or your favourite and well trusted clothing department’s website.

It’s That Fabric

Tartan Dress

The year is 649 BC. Snuggled in front of the large open fire sits a cross-legged, middle-aged Celtic man with a scruffy reddish beard. He has just received his invitation to the official lamb annual sacrifice and he is all in a quandary as to what to wear for such a significant occasion. He looks rather forlornly at his tatty worn breaches and looks deep into the glowing wood embers for some fashion inspiration whilst quietly sipping on a wee dram of a noxious fermented barley brew. After a few hours, his throat is scourged of all feeling, his beard is nearing the stage of spontaneous combustion and his eyes are wishing they were positioned in the back of his head so as to avoid the fierce radiant heat. But with a surprising, and somewhat unexpected experience, a creative and unplanned thought begins to permeate and develop.

The year is 689 AD. A fierce battle is being fought in the land of Killiecrankie. Leading the charge is a gallant man called McDonnell. He, and his band of impressive warriors, are bamboozling the enemy with a distinctive coloured uniform that flaps loudly with repetition in the cold Scottish highland wind against their large hairy thighs as they confront their foes with swords extended.

The year is 2015 AD. A young woman walks along the platform of a London underground tube station wearing a patterned red dress that turns many a head yielding a look of awe and bashful uncertainty. The pattern is traditional, complements her lipstick, and is minimal in fabric volume and body coverage. However, the wearer is not perturbed, as it has achieved the required visual objective of individual differentiation.

Yes, there is only one fabric that can achieve all of the above unique personal requirements, and more! This fabric is a creative combination of different colours, lines and squares that the observer could only assume was initially a creative mistake. Yet, it was not made in error. No, it is a handiwork of true fashion innovation and one that has travelled successfully throughout the ages and will continue well into the future.

It is known by the name of “tartan” and it is immediately recognisable by populations and cultures across the globe. It identifies the wearer with a persona of difference, and one that is prepared to cross the boundaries of tradition, particularly in this day of corporate fashion conservatism.

So, next time you are trying to instil and propagate a culture of innovation in your corporate organization, the choice is simple. Wear a tartan item of clothing, and you will be noticed and definitely not forgotten!

Dress for Success

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Perched with a seal like physique, and with toes just residing on the edge of the starting blocks, the swimmer’s ears desperately listens for the starters gun to allow their body to be catapulted into the pool.

Comment: Now this is probably the “verbage” one would expect to read when describing such an activity, but no, I will be observing the swimming race from an entirely different perspective.

If you were to study the appearance of the swimmers, you would witness them all to be wearing sleek, body hugging bathers, or they would be similarly equipped with a freshly shaven and ultra-smooth body brandishing the most microscopic swimming costume that just avoids an exhibitional “R-Rating” classification. Gone are the days of seeing a daggy, loose fitting, hairy chested (yes, I am talking about men), bawdy, bather clad swimmer who looked like they were preparing their large belly for the high gravitational impact of a maximised “bomb” splash. Yes, these people do still exist, but only in certain residential suburbs that you and I tend not to frequent (well, maybe not state publicly anyway?).

Those swimmers that have the objective of wanting to win, tend to “Dress For Success”.

The key word here is not “success”, but actually “dress” and no, I’m not saying that everyone needs to actually wear a dress to be successful. Rather, successful people have an individual fashion statement that captures the true essence of their personality and which defines their own distinctive uniqueness. In a similar way to the “Impressionist Master Painters”, their brush strokes and use of colour, created works of art that truly defined their signature, even if they didn’t actually sign the painting. People just needed to view the painting, upon which the artistic origin was immediately recognised.

The successful swimmer combines the requisite sports swimming costume with their own brand of style and technique when in the water. Similarly, powerful and influential people have their own fashion persona that identifies them with a tailored clothing statement via the selection of a range of accessories such as ties, shirts, suits, shoes, socks, cuff-links, aftershave, perfumes (I was thinking woman, but each to their own), hairstyles and suchlike, that when combined by them supports and reinforces their personal and publicly branded message.

So as that old phrase goes, “Clothes do indeed maketh the woman and the man”. If you want to look like a bogan, well, dress like one and you will be treated as per the appearance you portray. But if you want to look like a winner, then dress accordingly.

Now for those of you that wear a kilt, the verdict is indeed still out on this one! However, if you wear a bow-tie, no more needs to be said!

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