The date was the 24th December, the time 9:30 PM, and an ageless white facially follicled gentleman looked carefully at himself in the mirror.
For more years than he could remember, he had worn a red velvet suit, fluffed out his bushy beard and had gone about his famously punctual global delivery service that was the envy of Amazon.
He was known by the young and the old, no business card was required to make his introduction, he had an immediately recognisable face that made even the President of the United States jealous.
Although he had mastered keyless entry into any house, office, government, or building with high security, he was welcome by all, and was not considered a threat by the police, in fact, quite the opposite.
He had a smile and a laugh that could subdue the most rebellious child, or annoying employee. His flying reindeer fleet and professional elf workforce created a NPS that exceeded the expectations of even the most virtuous CEO.
But, it was time for a change. Yes, he had fallen into a seasonal rut and he needed to reinvigorate his creativity.
First to go was his long entrenched beard allowing the freezing North Pole winds to redden his virginal smooth face, an experience he had not encountered since his youth. Next was his suit, now fashionably replaced with a jacket, paisley shirt and jeans, complete with a tartan scarf and beret.
He looked at himself in the mirror and smiled until his elation was broken by the gentle tap on the shoulder by a senior elf reminding him that it was now time to start delivering that vast array of the world population’s presents.
But, it was time for yet one more long overdue strategic change in the festive status quo. He picked up the keys to the turbo powered sled, placed them in the hand of his 18 year old daughter and said, “You can drive, my turn to be the passenger”.
That night, a feminine sounding “Ho, Ho, Ho” was heard throughout the world accompanied by a smiling and fashionably dressed man now experiencing a newly gained sense of innovation.
Thoughts that might just be useful in the future 