Ideas – Shaken, Not Stirred

James-Bond

For more than 5 decades, I’ve combined gin, vodka and Lillet Blanc into a cocktail shaker half filled with cracked ice, shaken well, never stirred, then strained into a spiffy glass, garnished with a twist of lemon, and then delightfully consumed with the added benefit of an irresistible drinking companion.

To some, I’m just James, to others, I’m known as Bond, or professionally by my British Government law exemption descriptor of 007.

During my working career, I have morphed in and out of countless bodies, have mastered numerous accents and have successfully portrayed an endless array of trend-setting fashion suit and hair styles. I have encountered many enemies and have strategically defeated evil with good. I have willingly mastered the requisite art of seduction to which I have gleamed many hidden secrets of national and personal importance.

As I sit alone at the bar in a socially acceptable part of London, I look curiously at my half consumed glass and wonder if the act of shaking, and definitely not stirring, is the true source of my non-alcoholic thought innovation? To assist with my serious mental contemplation, I straighten my expensive shirt cufflinks to strategically focus my mind on the origin of my creativity.

I quietly ponder, does the stirring activity yield complete thought homogenisation where the cherished essence of creative individuality quickly ceases to exist? Are these once creative concepts now no longer separate, powerful ideas, but rather just an accumulated entity of yet another cocktail ready to be consumed in a carefree attitude by the common masses?

Could it be that the deliberate act of shaking yields ideas that are refreshingly uncontaminated as discrete thoughts where their flavours are undiluted and full of zing-full concentration to be enjoyed by the experienced consumer?

As the beverage slowly permeated through the essence of my body, I became convinced that I had identified a unique aspect of the origin of innovation. The key is to gather a vast array of individual thoughts and to combine them in proportions where they remain uniquely discernable and do not lose their identity in the process.

For those working in the corporate office, the analogy suggests that you try not to stir all your creative individuals into a common corporate concoction where they lose their potency and marked influence in the organisation. Rather, incorporate them into your culture in a calculated measure where their flavour, intensity and influence is carefully shaken throughout the business in recognisable bursts that are appreciated and imaginatively welcome.

Yep, I think it’s time for another thoughtful drink. Cheers!

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