The Brave New Office

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In a rather obscure, and regrettably, often ignored, paragraph in the classic 1935 novel supposedly written by Aldous Huxley titled “Brave New Office”, there is a clue as to the true source of sustained business innovation. Unfortunately, many corporate leaders have deliberately not heeded this now wise futuristic premonition and their leadership has suffered the perilous consequences.

Huxley outlines a corporate office in which humanistic creativity is directly linked to electronic devices for their inspiration and ongoing mental stimulation.

The paragraph states, “It was time for me to develop a corporate business plan so I carefully followed the detailed directions stipulated by my CEO (Central Emotion Organiser) and sat in the padded ideation chair located in the soundproof chamber, fastened the thought stabilisation seat belt around my waist and gently placed the mind activation headphones on my ears. I was now in complete isolation from the surrounding office and could only hear the thoughtful messages being directed to me by those ultimately more sagacious than myself.

Using the electronic thought pad placed within easy reach, I dutifully typed the words of communicated instructions that I obeyed without any need to question their authority or reasoning. Once done, I then touched the send button and the masterly corporate business plan was immediately replicated and distributed throughout the organisation for implementation by my fellow workers.

The whole process took less than 60 seconds to complete. Who could have imagined that many years ago, those in the corporate world that we now call “creative savages”, used nothing but the archaic ideation tools of their own mind, complemented with the incomprehensible use of a hand driven ink device that engraved odd-shaped letters on a fibrous paper medium. In the words of my CEO, totally unbelievable!”

The year is 2017 and I now look at all the electronic thought enhancement tools the corporate office now uses to drive innovation. We are all totally reliant upon our computer, iPhone, E-mail, TV, and a plethora of other associated and interlinked communication devices.

Why not try something brave, and definitely not new, in your corporate office?

Yes, it’s most likely hidden in the back of your stationery cupboard covered in a deep layer of cobwebs. Once you find it, it’s called a pen and a writing pad. To use it, just let your thoughts go free, unhindered by any electronic support device and scribe in free hand any ideas presented to you. With time, I promise that you will get used to it, you might even enjoy the positive emotive sensory feeling associated with writing!

Go on, free the creative savage within you, and redefine your Brave New Office.

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