Equipped rather splendidly in my black sports shorts, bright fluorescent yellow T-shirt and spiffy football boots, I stand by the Australian Rules Football (AFL) coach awaiting my detailed instructions to personally deliver to the targeted players during the game. My esteemed and strategic role within the game is that of “Runner”. As the name suggests, I have the privileged position of being able to run out on to the football field during the game to motivate the players and to deliver words of encouragement and tactics that have a direct real-time influence on the outcome of the contest.
Besides demonstrating my extreme athletic prowess with which I sprint out to the players at top speed (however I must admit some less kind people have called me a “Meanderer”, rather than a “Runner”) to deliver the coaches instructions, I also need to have the skills of an actor and a mentor. Each instruction needs to be customised to meet the listening requirements of the various player recipients in order to achieve maximum receptivity and message understanding. Some players can accept a message that is bold and direct, other players need to be encouraged and wooed in order to fully absorb the details of the instructions, however some players just need a good verbal tirade of abuse.
The role of “Runner” in the corporate office got me thinking. Many businesses use a common form of communication that is designed to reach the largest number of employees as possible. This may be done via E-mails, Bulletins, Newsletters and other such mass distributions. The information take-up and understanding by the individual employee is in most cases rather poor, or rather confused. So why not have a number of cleverly trained Corporate Communication Runners (CCR) that frequent the office corridors?
The CCR would be dressed in a special corporate uniform. Many of you reading this blog post may be thinking runners, tracksuit pants and a T-shirt, but that’s a tad too boring for the CCR. Rather, I’m visualising the CCR dressed in a tight fitting bright body suit (pink, yellow or green) with the corporate logo branded on their back and a nice sounding bell attached to a belt hanging from their waist to announce their arrival as they leap through the office.
The CCR would be entrusted to take specific instructions from the CEO and then personally deliver them to the various key employees throughout the building to provide maximum message impact and acceptance.
However, there is an additional role for the CCR in that they would also convey messages, or employee mood back to the CEO so they fully understand the feeling within the organization.
Yes, these CCRs would be very busy! But the role of the CCR is a very important one within the corporate office, and one that I would suggest be considered somewhat more seriously than this blog post suggests?
Just a thought….
Thoughts that might just be useful in the future 