The Modern Business Card that Lingers

When many of us first started our professional working careers, the first item that we were provided with that showed our unique place in the corporate ladder was our own personalised business card. This compact rectangular shaped card was gleefully handed out and exchanged with many a new and prospective business recipient when meeting them for the first time. It contained all our contact details and could be used for work, or even for some private and more secretive after hour’s purposes.

As our working careers progressed, we collected and exchanged numerous quantities of these items which had to be continually updated as our personal details changed or became superseded.

But what about the present? Alas, the days of the business card are indeed finite and the act of giving and receiving is quickly becoming an obsolete process of the past. Nowadays, we use our smart phones or computers to store a person’s name and contact details electronically, complete with a stunning photograph, or even a creative avatar.

However, for those of us who are innovative and seek to leave a lasting impression when you meet a new and potential friend for the first time, there is a calling card that allows you to mark your presence with a lingering duration, even when you have departed the room.

Yes, you can have your own special signature, one that readily identifies you in any work or social environment, and one that morphs into various olfactory forms depending on what mood or activity you are doing.  

Both women and men of yesterday used to dab and spray it on various parts of their bodies and it was commonly known as perfume, eau de toilette, cologne, aftershave, and some even called strange names such as “Brut 33” or “Old Spice”.  

When a woman, or man, wore these artfully fabricated odorous liquids and entered or passed you in a room, you immediately knew it. There was no need for the use of a business card as their presence was noticed and appreciated. With frequent interaction, the wearer quickly became recognised by their scent, and appreciation and respect followed accordingly.

So for all you seekers of progression in all that you do, the solution is simple. Go to your department store and purchase a small bottle of a fragrance that matches your personality. Splash it on with abundance, and let your smell be your business card and you will not be forgotten.  

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