A chicken or a pig, which animal best aligns with your business culture of innovation?
Yes, I’m sure you have all heard the metaphor about the making of an egg and bacon breakfast where it is said that “the chicken is involved, but the pig is committed”.
Many organisations are brilliant at cracking an egg or two, and then conjuring up many visually innovative dishes that at first glance look most appealing to their employees, be they “scrambled, poached, boiled, fried, or an omelette”. But after a while, these “eggy” dishes all become a little bit blasé, boring and lacking substance, and eventually their staff lose interest and seek something more fulfilling.
But what your employees are really hungry for is an innovation culture that requires something more to chew on, one that adds greater taste variety and longer-term nutrient sustainability.
Enter the pig.
The pig is a key ingredient in the making of this traditional breakfast meal, but to obtain the bacon, this animal is well and truly committed to the innovation cause as there is no turning back once the decision has been made to proceed.
Many businesses like to dabble in the development of an innovation culture and are masters of a variety of egg dishes where the cost of involvement is not deemed too great, nor demanding, and one that can be readily communicated, just like the glossy breakfast images found in a cooking magazine.
But innovation is hard work, takes true commitment, and is not just an eggy breakfast meal, but one that is much more substantial and complex.
Ongoing business innovation needs a variety of ingredients that are tailored to the changing tastes of the organisation, be they bacon, mushrooms, fried tomatoes, or even sourdough toast smeared with lashings of vegemite. The key is to continually try new flavours, even add a spice or two to maintain a vibrancy in the palate of your staff so they are constantly longing for additional innovation nourishment, and a fulfilling eating experience to ensure that they want to sit at the corporate breakfast table again, and again. However, some of these ingredients may initially taste slightly bitter, or too salty, and the breakfast meal may require many preparation steps, but the innovation journey demands time, work and a willingness to experiment in order to be successful.
So should the innovation culture in your organisation be aligned too much with the chicken, then it’s time to put some bacon on your corporate fork and be truly committed to the longer term.
PS: For those of the vegan persuasion, apologies! If you know of a similar metaphor based not on animals, I would welcome the feedback.
Thoughts that might just be useful in the future 