Ideas – Shaken, Not Stirred


For more than 5 decades, I’ve combined gin, vodka and Lillet Blanc into a cocktail shaker half filled with cracked ice, shaken well, never stirred, then strained into a spiffy glass, garnished with a twist of lemon, and then delightfully consumed with the added benefit of an irresistible drinking companion.

To some, I’m just James, to others, I’m known as Bond, or professionally by my British Government law exemption descriptor of 007.

During my working career, I have morphed in and out of countless bodies, have mastered numerous accents and have successfully portrayed an endless array of trend-setting fashion suit and hair styles. I have encountered many enemies and have strategically defeated evil with good. I have willingly mastered the requisite art of seduction to which I have gleamed many hidden secrets of national and personal importance.

As I sit alone at the bar in a socially acceptable part of London, I look curiously at my half consumed glass and wonder if the act of shaking, and definitely not stirring, is the true source of my non-alcoholic thought innovation? To assist with my serious mental contemplation, I straighten my expensive shirt cufflinks to strategically focus my mind on the origin of my creativity.

I quietly ponder, does the stirring activity yield complete thought homogenisation where the cherished essence of creative individuality quickly ceases to exist? Are these once creative concepts now no longer separate, powerful ideas, but rather just an accumulated entity of yet another cocktail ready to be consumed in a carefree attitude by the common masses?

Could it be that the deliberate act of shaking yields ideas that are refreshingly uncontaminated as discrete thoughts where their flavours are undiluted and full of zing-full concentration to be enjoyed by the experienced consumer?

As the beverage slowly permeated through the essence of my body, I became convinced that I had identified a unique aspect of the origin of innovation. The key is to gather a vast array of individual thoughts and to combine them in proportions where they remain uniquely discernable and do not lose their identity in the process.

For those working in the corporate office, the analogy suggests that you try not to stir all your creative individuals into a common corporate concoction where they lose their potency and marked influence in the organisation. Rather, incorporate them into your culture in a calculated measure where their flavour, intensity and influence is carefully shaken throughout the business in recognisable bursts that are appreciated and imaginatively welcome.

Yep, I think it’s time for another thoughtful drink. Cheers!

The Friday Free Job Day


According to a fictitious survey in the Australian Financial Review, I work for one of the most innovative companies in Australia, and I know why!

One of the activities that differentiates my company from our competition, is a highly anticipated employee event that occurs without fail on the last Friday of the month. No, it’s not allowing staff to wear casual clothes (which happens weekly anyway – see rules below), it’s our Friday Free Job Day (FFJD).

So what is this FFJD and how does it work you may ask?

Well, it’s surprisingly simple, and the process has produced some remarkable process improvements, but more importantly, a truly dynamic and progressive culture of innovation within our company.

At precisely 6 PM on the last Thursday night of the working month, each employee is sent an SMS that advises them what job they will be doing the following day so they can dress, and mentally prepare accordingly. For instance, I might be advised that I will be the CEO, the CFO, the Marketing Director, the Head of HR, or the Office Manager, just to name a few. When I arrive at my allocated office on the Friday morning, the actual person fulfilling that job has vacated their office and has left me a list outlining the 5 biggest challenges hindering them in their role. My task for that day is to explore ideas that address, and potentially solve the 5 outlined issues. At the conclusion of the day, I leave my ideas of solution on their desk for them to review, consider and to explore further when they arrive at work on Monday morning.

Through the use of a fresh set of eyes, the results have been staggering, but more importantly, the positive impact on employee morale has been phenomenal.

Another derived benefit of the FFJD process is that each employee gains a greater insight into how the business operates, and how their role impacts those around them.

So for those companies that think Casual Friday is a sign of your corporate innovation brilliance, think bigger, try the Friday Free Job Day once a month and the results achieved will happily surprise you.


Commandments for Casual Friday Attire:

The Moodification Shirt


Forget packing your vast array of shirts next time you travel on business because the “moodification shirt” is finally here! Yes, after years of secretive wardrobe testing by a leading Melbourne apparel designer on many willing, and some less so, randomly body shaped men and women, the fashion solution now sits comfortably on your back.

As the name suggests, the “moodification shirt” quickly adapts in a most unassuming way to all your changing psychological and physical needs.

According to the marketing blurb, this remarkable shirt provides the following phenomenal wearer features and benefits.

  1. Over indulgence rectification
    You have just consumed a little bit too much dinner and your shirt is starting to have that feeling of unwelcome tightness. Relax, as the “moodification shirt” will surreptitiously respond by expanding the fabric to the next shirt size thereby relieving the increasing tension growing your stomach.
  2. Increased heart rate
    Following some unexpected exercise, or a welcome romantic distraction, your heartbeat suddenly increases to a point where a traditional shirt no longer meets your requirements. The “moodification shirt” senses your increased blood palpitations and nonchalantly loosens your top two buttons to allow additional airflow and chest cooling.
  3. Fashion
    Although the “moodification shirt” appears to be white, it can quickly change colour and pattern via the pressing on the two buttons hidden in the lower body of the fabric. Pressing the white button changes the colour, the black button alters the pattern. Through a careful combination of the white and black buttons, the wearer can achieve a full colour array, vertical or horizontal stripes and even checks. For those that want the paisley pattern, at a small additional expense, a third shirt button can be purchased, but only for those individuals that meet the creative persona mindset qualifications.
  4. Hygiene
    No time for a shower? That’s no problem with the “moodification shirt”. Each shirt has an inbuilt odour sensor that is sewn into the collar. When the wearer’s personal woft reaches a discernible value, a pleasant to the nose sanitiser dust is quietly released from the fabric and quickly permeates throughout the shirt.
  5. Stains
    For those unexpected interactions where a pen, lipstick or other stain may find its way onto your shirt, there is no need to panic! By holding both the black and white buttons (see item 3) for 5 seconds engages an emergency colour coverup mechanism within the shirts fabric where the whole shirt changes to the colour of the stain, so it is completely unrecognisable.

So where can you buy this remarkable shirt and how much does it cost? Just go to any reputable retail store and ask the manager to see their range of “moodification shirts”. They won’t be on general display for all the common riff-raff to see, but are normally hidden in the private area allocated to the innovative business purchaser with creative clothing tastes.

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