The Tasteful Application of the iChup™


A soon to be conducted research study by a famous, yet remarkably unpretentious University located near Oxford, has yielded a highly plausible theory regarding the primary catalyst that supports a truly innovative mind.

The theory examined the resources used by the leading creative thinkers prevalent in the 1940s with those commonly found today, and the results were indisputable.

The majority of the great thinkers of the 1940s relied on a common, and most readily available thinking tool that transcribed their thoughts onto paper for private contemplation, mass distribution, and eventual critique amongst their peers. This tool was highly malleable and could be customised to the palate of the holder following long thoughtful periods of mastication. The tool was typically made from wood, with a pointed graphite core that blunted with continual use. Its name was the pencil.

However, with the advent of the computer, the role of the pencil slowly disappeared from the hand of the thinking person and was surreptitiously replaced with the keyboard, and the mouse.

The researchers, from that University located near Oxford, spent many hours studying the chewing habits of a small, yet highly representative sample of computer users (about three actually). Those observed, were found to exhibit no visible characteristics of creativity, but more importantly, not one of them placed any IT implement in their mouth. Besides shouting the letters Q.E.D. (quod erat demonstrandum) quite loudly following this remarkable observation, they smugly realised that they had indeed discovered the true supportive tool for innovation.

Yes, there is a direct correlation between those with a creative mind, and those that thoughtfully chew a pencil.

A few years later, a Research Scientist at Apple just happened to read the findings of this chewing link to innovation and a strategic project was immediately funded. Following the expenditure of many millions of dollars, the consumption of endless cups of soy-milk chai lattes with honey, the iChup™ was finally invented, even more quickly commercialised, and can now be seen in the mouths of many innovative computer users today.

As the name suggests, the iChup™ does have the appearance of a Chupa Chup, and the method of operation is indeed via mouth placement, but that is as far as the similarly goes as the iChup™ has many more mind pleasing features.

Feature 1: Bluetooth Connectivity
The iChup™ has a small surface sensor that measures the tension applied by your teeth as the device is gleefully moved around your mouth thereby ensuring minimal dental damage. The measurement output can be linked via Bluetooth to your computer, or your mobile phone utilising the iChup™ App.

Feature 2: Stress Relaxation
For those thinkers that are stressed, the iChup™ has been designed for under tongue placement. Once in position, the iChup™ has a range of vibration settings that can be selected by the user to obtain maximum stress relaxation.

Feature 3: Taste
The iChup™’s hollow centre has been designed to accommodate a variety of tasteful liquids that are pleasantly discharged over an 8 hour workday. A range of flavours can be purchased, the more popular ones being mint, cola, honey, and for those that like the taste of pencils, there is even a special wooden one.

The iChup™ has been a real success for Apple and one that reinforces that old saying; “Don’t Forget the Past. Learn from It”.

And yes, I still like to use a pencil, still have the taste for it, and find that many creative thoughts quickly appear when applied to paper.

The Discovery of the “Homo Game-ien”

Historical archaeology excavations at the old Champoeg townsite, Champoeg State Park, Oregon (USA) 1974

From the lofty height of the lectern in the famous ballroom of the Grand Venus Hotel, although partially dazzled by the lights that illuminated the stage where I nervously stood, I smirked as I perused the vast audience of my fellow archaeologists.

The year was 4015, and I, a Professor at the galaxy renowned University of Pluto, was about to give a speech on my department’s recent archaeological dig in a remote part of an ancient civilization on the plant Earth.

“Ladies, Gentlemen and other socially acceptable, but yet to be officially classified life forms, welcome to this galaxy shattering presentation on the discovery of the missing link that has been troubling archaeologists, sociologists, scientists, marketers, and retailers for many millenniums. Yes, we believe we have unearthed the remains of a “Homo Game-ien.” To which, the audience erupted into spontaneous applause and enthusiastic cheers of delight!

“Whilst on a geological survey in the ancient city that the locals of that time called “Melbourne”, although we were initially searching for the rare metal deposits typically found in years of accumulated and discarded iPads, iPhones, xBoxs and PlayStations, we made a totally unexpected discovery. Yes, that was the body of a “Homo Game-ien”.

The body was remarkably well preserved. A post mortem analysis indicated high chemical levels of McDonalds, KFC, Burger King, Subway and other food substitutes, all of which would have ensured that the body remained in perfect condition for at least another two thousand years.

The body was male, and a dental analysis highlighted minimal wear on the teeth, probably owing to no real meat being consumed, only meat in a minced form (aka “ham-burger”) which we believe was a staple form of protein around that time.

We have named the body “Vans” owing to the name being evident on numerous articles of clothing worn by the individual. We can only surmise that wearing clothing with your name on it was a form of communication between other males of that time period. This is also based on the large number of archaic and rather primitive electronic games surrounding the body that would have hindered actual audible dialogue.

“Van” was also rather obese. This might be due to the copious number of food substitutes with exceptionally high sugar and chemical content (now banned in our society) that were found in close proximity to the body. These chemically rich food sources appear to have been sealed in an oil based plastic substrate to ensure a shelf-life of at least seven “Van” lifetimes.

An interesting and most unusual observation was the lack of fingerprint definition on “Van’s” thumb and index fingers that was mirrored on both hands. We are still trying to understand the cause of this effect, but we did find a black object in his hands with the words “Controller” branded on it, which is the subject of further investigation.

Unfortunately, that is all the information that “Van” was able to provide us. The answer as to why the “Homo Game-ien” became extinct we do not know, but the lack of social interaction with their fellow “Homo Sapiens”, particularly those that were female, that freely roamed that part of the Earth, might be a strong contributor to the cause?

Thank you for your time.”

The Regular “Dental Check”


When you go to the Dentist there is typically a check up where each of your teeth is individually examined for any detrimental effects which may impact their short and longer term performance.

A tooth that is identified as having an issue (eg decay, excessive wear, stress, etc) is targeted with an immediate corrective action to ensure its longevity with your other teeth. For those really problem teeth, a planned removal is initiated to make sure there is no negative influence on those remaining.

In the workforce, the role of a manger is a bit like a Dentist, particularly at performance appraisal time. The manager also needs to conduct regular reviews with their staff to ensure that no potentials issues arise, if one is determined, it should be quickly addressed so as to not impact the employee’s individual and overall business success.

The key is “regular brushing” and the occasional use of “dental floss”!

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