The Tasteful Application of the iChup™


A soon to be conducted research study by a famous, yet remarkably unpretentious University located near Oxford, has yielded a highly plausible theory regarding the primary catalyst that supports a truly innovative mind.

The theory examined the resources used by the leading creative thinkers prevalent in the 1940s with those commonly found today, and the results were indisputable.

The majority of the great thinkers of the 1940s relied on a common, and most readily available thinking tool that transcribed their thoughts onto paper for private contemplation, mass distribution, and eventual critique amongst their peers. This tool was highly malleable and could be customised to the palate of the holder following long thoughtful periods of mastication. The tool was typically made from wood, with a pointed graphite core that blunted with continual use. Its name was the pencil.

However, with the advent of the computer, the role of the pencil slowly disappeared from the hand of the thinking person and was surreptitiously replaced with the keyboard, and the mouse.

The researchers, from that University located near Oxford, spent many hours studying the chewing habits of a small, yet highly representative sample of computer users (about three actually). Those observed, were found to exhibit no visible characteristics of creativity, but more importantly, not one of them placed any IT implement in their mouth. Besides shouting the letters Q.E.D. (quod erat demonstrandum) quite loudly following this remarkable observation, they smugly realised that they had indeed discovered the true supportive tool for innovation.

Yes, there is a direct correlation between those with a creative mind, and those that thoughtfully chew a pencil.

A few years later, a Research Scientist at Apple just happened to read the findings of this chewing link to innovation and a strategic project was immediately funded. Following the expenditure of many millions of dollars, the consumption of endless cups of soy-milk chai lattes with honey, the iChup™ was finally invented, even more quickly commercialised, and can now be seen in the mouths of many innovative computer users today.

As the name suggests, the iChup™ does have the appearance of a Chupa Chup, and the method of operation is indeed via mouth placement, but that is as far as the similarly goes as the iChup™ has many more mind pleasing features.

Feature 1: Bluetooth Connectivity
The iChup™ has a small surface sensor that measures the tension applied by your teeth as the device is gleefully moved around your mouth thereby ensuring minimal dental damage. The measurement output can be linked via Bluetooth to your computer, or your mobile phone utilising the iChup™ App.

Feature 2: Stress Relaxation
For those thinkers that are stressed, the iChup™ has been designed for under tongue placement. Once in position, the iChup™ has a range of vibration settings that can be selected by the user to obtain maximum stress relaxation.

Feature 3: Taste
The iChup™’s hollow centre has been designed to accommodate a variety of tasteful liquids that are pleasantly discharged over an 8 hour workday. A range of flavours can be purchased, the more popular ones being mint, cola, honey, and for those that like the taste of pencils, there is even a special wooden one.

The iChup™ has been a real success for Apple and one that reinforces that old saying; “Don’t Forget the Past. Learn from It”.

And yes, I still like to use a pencil, still have the taste for it, and find that many creative thoughts quickly appear when applied to paper.

Office Stress Elimination

woman darkness

There is a dark room in the corporate office that is buried deep down in the depths of the building foundations. In this room sits a quiet unassuming gentle natured woman who has a perpetual smile continually permeating from her face.

Her body is an illuminated random visual blur of different coloured lights that are reflecting the constantly changing computer screen displays that cover every inch of her office walls. Her eyes dart from each computer screen on the look out for that bright red warning light to flash indicating that she needs to move into the appropriate corrective action routine that is stipulated for her to follow when prompted.

So what exactly does she do? Well, let me enlighten you.

Did you know that underneath each of your computer keyboards in the corporate office there is a microscopic sensor? This sensor has been finely calibrated to measure the finger force that you apply when using your computer. When you are stressed, or agitated, the sensor measures the corresponding minute change in your finger pressure from your usual benchmark ‘non-stressed value’ that has been determined over many hours of computer typing activity.

For those of you that are a tad stressed for a long duration whilst residing at your computer, this triggers a red flashing warning light on the woman’s console.

I will now explain this woman’s role in the corporate office. She is the Senior Director of Stress Elimination and reports directly to the Vice President of HR.

The flashing red light now prompts the well established smile on her face to quickly widen as she prepares the required corrective action to alleviate the user stress now identified on her computer console. She is now in her element and initiates all her years of stress reduction training.

She now types in the secretive stress reduction codes into her computer. Once the ‘enter’ key has been hit, a chain reaction of electrical interference is now implemented.

The stressed person sitting at their computer will suddenly be plunged into an eery silence . All the phones and computers of their surrounding work colleagues will be immediately shutdown. However, their computer will continue to operate without any hindrance. The stressed worker will now hear a loud flurry of annoyed and angry colleagues sitting next to them and they will consider that they are quite lucky in that they can still work without any interruption! Their sense of stress will now change to a feeling happiness!

I can now hear you ask about how the Senior Director of Stress Elimination now handles the commotion that she has now generated? Well, the answer is quite simple, she has a coffee break and leaves it to the corporate IT Help Desk to sort out!

Fifteen minutes later, when everything has now settled down, she returns quietly to her desk and awaits for her next stress relieving opportunity to assist a fellow work colleague….

Consider the FONT

Font Bureau002

Do you recall when you first learnt to hand write at school with a pencil, pen, or even a fountain pen?

I can recall spending many hours practicing to get the lettering perfect with the right loop, size, angle, colour, all of which lead to the formation of a unique writing style which became a part of my character and personality.

However, these days we all write our E-mails, presentations and documents on the computer with a common font, colour and format. This might be fine for business consistency, but why not elect to explore some different and unusual fonts which you change on a regular basis? Those reading your correspondence will notice the difference, it may also result in them thinking just that little bit differently themselves and they may even adopt your creative approach in communication?

So before you start your next E-mail…..first consider the FONT and claim your own little bit of creativity rebellion!

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