I looked intently into my colleagues deep blue eyes and asked if she really wanted to do this, because once we do it, there was no turning back? She nodded with a cheeky smile and said she was up for it, after all, it should be quite an experience! We smirked with a nervous anticipation at each other and the mutual course of action was agreed.
Together, we had the global power and reach to change the corporate business world. We were about to unleash a movement that would have a profound impact on suited workers of all ages.
She was the President of the largest clothing retailer in Europe. I, as her Vice-President of Marketing, was responsible for the viral release of her latest leading edge fashion thoughts and ideas.
I gingerly picked up the chosen fashion item and with great respect, stated how I was in awe of how something so small, was going to have such a monumental influence in business. She laughed and said, “If they only knew who wielded the power in the corporate world!”
With the colour and pattern selection made, I pressed the send button on my E-mail note to which a global fashion communication chain reaction immediately commenced. In the following hours, purchase orders from all the leading department stores around the world came flooding into our New York based Head Office. Production orders were sent to China and the petite clothing items were quickly manufactured on mass, complete with our authentic world-renowned Company label. The price mark-up would be 1000%, but we knew that the consumers would expect nothing less.
For the next 2 years, our sales growth was phenomenal. Our fashion item was seen adorning business suits in all the trendy magazines of glamour, worn by celebrities and many other wannabes, and those that just didn’t know any better.
In the quiet solitude of our very expensively furnished corporate New York boardroom, I again looked into those deep blue eyes of my colleague and gave an uncontrollable laugh! She looked at the pocket-handkerchief in my suit jacket and said, “Who would have thought!”
Thoughts that might just be useful in the future 