I Am Your Idea

Euphoria

As an idea, I was quite happily resting in an unassuming nerve-end in a remote corner of the brain of my original owner. It was quite a good life really, just sitting back taking it easy where I was oblivious to all the busyness of those other ideas around me. But then, my life changed, and in a phenomenally big way!

For some unexplained reason, my owner’s brain decided to think. Why this happened, I have no rhyme or reason as to what initiated this mental activity, but the result for me was an electric and significantly life changing experience. Once the process of thinking commenced, I started to notice an immediate change in my appearance. Yes, I started to transform into a larger and more complex idea. I quickly gained substance, and in a most surprising and totally unexpected way, my social life increased exponentially as I became really popular with other ideas that were totally unknown to me. It seemed like all my new idea acquaintances wanted a piece of my being, so much so that I started to lose my individual identity.

As the concept of human time mysteriously progressed in what seemed like only microseconds, the idea of me started to reside in not just my owner’s brain, but also in that of many people. This biological effect continued to compound and I was swiftly transported via numerous communication methods across the globe into other countries, cultures and out into the solar system and beyond.

I started life as a single idea, but now I am a thought celebrity and one that is core to the survival of many other ideas and foundations of knowledge. Owing to my immense popularity of thought, I am now frequently mobbed by many other small and less advanced ideas, all seeking my autograph where they try and absorb any readily accessible part of me as they themselves quickly grow and develop.

I’m now unstoppable, viral and as long as there is a mind that can reason and think, I will exist. I am thought personified as creativity and innovation. I am your idea.

Small, Yet So Influential

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I looked intently into my colleagues deep blue eyes and asked if she really wanted to do this, because once we do it, there was no turning back? She nodded with a cheeky smile and said she was up for it, after all, it should be quite an experience! We smirked with a nervous anticipation at each other and the mutual course of action was agreed.

Together, we had the global power and reach to change the corporate business world. We were about to unleash a movement that would have a profound impact on suited workers of all ages.

She was the President of the largest clothing retailer in Europe. I, as her Vice-President of Marketing, was responsible for the viral release of her latest leading edge fashion thoughts and ideas.

I gingerly picked up the chosen fashion item and with great respect, stated how I was in awe of how something so small, was going to have such a monumental influence in business. She laughed and said, “If they only knew who wielded the power in the corporate world!”

With the colour and pattern selection made, I pressed the send button on my E-mail note to which a global fashion communication chain reaction immediately commenced. In the following hours, purchase orders from all the leading department stores around the world came flooding into our New York based Head Office. Production orders were sent to China and the petite clothing items were quickly manufactured on mass, complete with our authentic world-renowned Company label. The price mark-up would be 1000%, but we knew that the consumers would expect nothing less.

For the next 2 years, our sales growth was phenomenal. Our fashion item was seen adorning business suits in all the trendy magazines of glamour, worn by celebrities and many other wannabes, and those that just didn’t know any better.

In the quiet solitude of our very expensively furnished corporate New York boardroom, I again looked into those deep blue eyes of my colleague and gave an uncontrollable laugh! She looked at the pocket-handkerchief in my suit jacket and said, “Who would have thought!”

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