Dirt IS Good

muddy-woman

An office colleague of mine was trying to convey the attributes of infrequent showering as a benefit to the environment, and her body, after reading an article in a leading Australian newspaper*. My altruistic persona understood the associated advantages with water and soap conservation, and for that individual sacrifice I was indeed grateful. However, I must admit that I was struggling to find common agreement with the potential impact on her personal hygiene and that unique, and highly distinctive human odourfication.

That night, whilst driving home in my air-conditioned clean car cocooned from all external negative atmospheric influences, I thought objectively about my colleague, and I came to the conclusion that Dirt was actually a very good thing, particularly for the process of fostering innovation in the corporate office. No, I’m not suggesting for a moment that a dirty unwashed body should be encouraged, particularly as I am still a strong believer in the virtues of daily ablutions, but I am purporting the advantages of having a “dirty mind”, one that is openly shared and encouraged amongst all employees.

Now for all of you that do have a “dirty mind”, immediately stop, go no further with your thought processes!  When I use the term “dirt”, I mean; mud, soil or clay….yes, that Dirt.

In the corporate office, there are many ideas generated, some great, others, well, not so great. However, many of these hypothetically brilliant ideas experience a relatively short creative life that quickly evaporate before they can be progressed to a state of potential future commercial benefit.

Think of a plant that needs time to cultivate roots in dirt from which it obtains the necessary nutrients for growth. If it is left unprotected without the life giving benefits of soil, it soon withers and dies. Similarly, your thoughts require a “dirty mind” to take hold, grow and develop. Here the “dirty mind” is your business culture and it needs to be one that is rich in a variety of ideas that support these fragile seeds of creative thought. Should your business be lacking the “Dirt” and be more like an arid desert where endless restrictive procedures prevail, then innovation has no hope of developing.

Yes, Dirt is good and a “dirty mind” should indeed be encouraged.

* http://www.smh.com.au/lifestyle/beauty/how-often-should-we-shower-much-less-often-than-you-think-20150310-140487.html

Commandments for Casual Friday Attire

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According to the Originator of all corporate knowledge, “In the beginning was the Office, and the Office was with The Employee, and the Office was Innovation”.

And the Originator provided The Employee with 4 days of boring corporate attire. But on the 5th day, the Originator decreed that Innovation would prevail. This 5th day, The Originator named “Casual Friday” and it was announced to all the Office, and it became Law.

I’m sure all those involved in the corporate office have memorised these wise and trusted verses from the Book of Business. But do you really put it into practice?

In my role as Director of Thought Creation in the Faculty of Fictional Innovative Fashion at some soon to be developed leading university, I have made extensive detailed nanosecond studies on the creative benefits of “Casual Friday” for The Employee, and for the Originator.

Firstly, the Originator would be displeased by the study findings, as The Employee is not generally demonstrating the term “casual” in it’s purest form.

A Google search of the word “casual” states, “clothes or shoes suitable for everyday wear rather than formal occasions”. So why is it that so many employees in the corporate office have difficulties following these revered verses from the Book of Business? Is it because they are non-believers of the corporate faith? No, I don’t think this is the case, as many employees will attempt to accommodate the required mindset change on the day of 5, but their attempts seem to have been misguided, or mysteriously corrupted, by some negative forces outside their control?

But relax and take heed as corporate salvation is at hand for those that have their ears, minds, and clothing wardrobes open, and are fully receptive. All The Employee needs to do is to follow these simple and easily understood 10 Commandments of Attire to attain the mental state of “Casual Friday” wellbeing.

  1. Thou shalt not wear a business suit, skirt or dress.
  2. No black shoes will adorn your feet.
  3. Thou shalt not wear any clothing item branded with the Corporate Logo
  4. Thou shalt not covet thy colleague’s clothes
  5. Thou shalt not wear the same clothes that you wore the week before
  6. Thou shalt honour a colleague that wears a bow-tie
  7. Thou shalt turn the cheek when a tartan kilt is worn
  8. Thou shalt not take the word Fashion in vain
  9. Thou shalt wear clothes as no public nudity is allowed
  10. Thou shalt enjoy this day, think differently and experience an innovative thought

By adhering to these Commandments of Attire, the Originator will be pleased, and The Employee will be rewarded with days 6, and 7, officially allocated for rest and recreation.

Amen

The Experience of E-Class Flight

Annex - Grant, Cary (Only Angels Have Wings)_05

Once again, I had to go through the drudgery of booking my Qantas flight QF9 from Melbourne to London. It was a business flight that I reluctantly did every month, I loved it when I arrived at my London destination, but the long flight, well, I despised every torturous hour associated with it.

Owing to the frequency of my travel, the online booking process typically only took me a few minutes to complete. As usual, I entered my well-versed Qantas Frequent Flyer number, but once done, a new and rather unexpected screen mysteriously opened up in my booking. Initially I was a tad flabbergasted, as I was accustomed to seeing the usual cabin selection options of First, Business and the various Economy options. But this time, I was presented with some rather unusual seating option classifications; S, F or E to which I was quite intrigued. Apparently, owing to a combination of my lofty Frequent Flyer status, and my personal profile (possibly also due to my habitual bow-tie wearing fashion statements as professionally noted by the more discerning Qantas flight stewardesses), I had been offered the opportunity to participate in a rather unique test flight to London. I was then provided with an option to proceed, or to go back to the booking screen of normality. I had 30 seconds to make my choice. After a brief microsecond period of some limited superficial in depth thinking, I had quickly made my decision and without any hesitation selected the button marked “Go for it”.

Immediately, I entered a new and differently badged Qantas booking screen and discovered that S = Serious, F = Fun and E = Experience. Without going into all the aircraft cabin classification descriptive paraphernalia, and for the sake of verbal brevity, all you need to know is that I selected E-class (and checked the 12 page disclaimer box to confirm my booking).

A few days later, I arrived at Melbourne airport dressed in the minimalist clothing as prescribed by Qantas for the newly designated E-class traveller. Once checked in by the delightful and somewhat suspiciously and rather endlessly smirking Qantas staff, I was handed my E-class travel kit. In it were some face masked goggles, a tight fitting Qantas embroidered and personally monogrammed rubber suit that made me look like a spiffy surfer, some matching rubber boots, gloves and snug hat (we didn’t need to wear the latter until further advised). I was then ushered into an impressive private Qantas Club Lounge and saw a variety of other cautiously optimistic travellers.

There were those dressed like me, some looking slightly embarrassed as these suits were so body hugging that nothing was left to the imagination. There were others dressed in the traditional long haul international air travel casual attire; apparently these people had booked F-class. There was a small minority dressed in their stock-standard business suits, skirts, and other conservative items; they were obviously the S-class travellers.

A few minutes later we boarded the plane, but I was soon to discover that this was no ordinary Qantas plane, far from it. As I was in E-class, we boarded first as we had to make our way to the rear of the aircraft.

As we walked through the plane, the first thing that was immediately apparent was that the usual row of passenger seats had been removed. In the First/Business class seating location, there was a range of individually placed workstations, desks, sofas-chairs, computer screens, private sleeping booths, showers and a fine dining restaurant. This was S-class and it was designed for the serious business worker!

In the middle section of the plane, F-class resided. Here a vast array of computer games, cinemas, snooker tables, dartboards, massage rooms, spas, saunas and a healthy organic restaurant was located. This was an area that encouraged fun, frivolity and definitely no work. For those passengers that were a little bit overcome with too much excitement, there were large brightly coloured beanbags, lounge chairs and some private sleep booths.

After a few minutes I finally arrived in my designated E-class and was asked to adorn my complete rubber uniform. I, and my fellow apprehensive thrill seekers were then ushered in groups of four into separate doorways that led into a small-enclosed capsule. It was at this stage, as my heart sounded to pound a little too loudly, that I started to question my enthusiasm and whether I had made the right travel choice, but there was no turning back now, particularly as it would take me hours to peel this wetsuit from my body, no, the only choice was to proceed.

In the capsule there were no seats, just a long cushioned black couch and what looked like a surfboard leg rope, but I quickly ascertained that this was actually an oxygen chord that was soon plugged into my goggle facemask by yet another smiling Flight Attendant. I was now starting to sweat quite profusely in my wet suit with some trepidation, particularly as I vividly recalled the long-winded and fine font disclaimer that I had recently signed without reading any of the content.

A few minutes later, I was strapped in with my fellow E-class pioneers and soon felt the immense vibration of the aircraft’s B777 engines permeating through my body as we became airborne. Then it happened.

An almighty noise occurred and my capsule started to quickly separate from the plane, the only link being a metal umbilical chord. To my delight (and horror), the aerodynamic capsule was completely encapsulated with an external wall of highly transparent glass, and a massive array of strategically positioned air vents. I immediately felt the cold icy air gusting ferociously all over my body. Suddenly, the tight straps tying me, and my fellow E-classers, to the couch were released. We were now free flowing and quickly started to body surf the air currents! A sign now appeared on the capsule console saying, “Welcome to E-class”.

After a few hours, I quickly mastered the flying technique and was sought out by other passengers for tips on how to stay aloft without getting that unfashionable, and rather uncomfortable, wind puffed look when a high velocity slip stream entered the wearers protective rubber body suit without formal invitation.

Yes, the time quickly passed as I literally flew to London, and what an experience!

In recognition for my E-class prowess, I have now been issued with a special Qantas Frequent Flyer card, one that provides me with travel privileges that cannot be disclosed so as to avoid envy from other passengers. Would I fly E-class again? No, I’ve moved beyond that, I now fly EE-class, one that is very exclusive.

So next time you fly on business, may I suggest that you try and think that little bit differently with your selected cabin class and airline? And should you get the opportunity to ever travel E-class, most definitely do so as it will be worth it, trust me.

If The Head Fits, Then Wear It

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This afternoon I was standing nonchalantly at the corner of a busy road intersection painfully aware of the intense bright Australian sun beaming down on my hairless head with absolute ferocity. “Why was I not wearing a hat?” It was quite stupid really when I actually thought about, particularly when reminded by my delicate skinned head as it quickly transitioned to a pink coloured and progressively uncomfortable warm state.

Looking around at my fellow Melbourne city lunchtime walkers, I literally saw no hats adorning the head of any fashionable suit clad man, nor elegantly and spiffily dressed woman. The only hats observed seemed to be situated on the heads of the elderly, or those below the age of 20 in the shape of a mod-looking cap, complete with a market approved logo emblazoned just above its peak. In the years past, men and woman all wore hats that complemented and embellished their business attire, and which provided them with a distinctive look that was most dashing, sophisticated, and had that mark of business professionalism. So, why the change in our cultural hat appreciation? Was it due to the long, free flowing hairstyles of the sixties, seventies and eighties decades where the hair-boof factor made wearing a hat not socially acceptable, nor possible, owing to the excessive follicular volume?

One will never know, but the time is now ripe for a global corporate hat revolution!

Oui, Vive Le Chapeau!

My fellow corporate office compatriots, go on, don’t procrastinate any longer, take action, heed this call to your head and wear a hat!

I can hear your objections, one in particular, that being, what about the dreaded look of “hat hair”? Relax, all will be just fine, mainly as this newly acquired hair look will soon become a fashion statement that publicly notifies the world that you have elected to protect the longer term wellbeing of your head, and are now an accredited and chicly respected wearer of hats! Yes, you will be a modern trendsetter, and one that will soon be a stylish pioneer that will be ogled with extreme envy by the unfortunate hatless few.

Now, for any HR Managers reading this blog post, there is now one strategically important office furniture addition that you will quickly need to purchase to maintain employee morale, that being a hat stand so as to cope with the massive influx of hats!

The Theory of Toe-Show

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There is a little known, yet so very powerful, antique humanistic theory that is the key foundation in the development of creativity in the corporate office.

This theory has been in existence since the time of primitive man, reached its peak during the ancient Greek and Roman eras, and then regrettably, rapidly diminished with the advent of a more mobilised lifestyle and technology. Fortunately, we have all experienced momentary glimpses of its glory when we are imbibed in our unprotected casual or social interactive home state, but it is rarely seen in its natural physical form in the business environment.

For those exclusive individuals that are in the know, it is called the Theory of Toe-Show. Yes, this important theory relates to your feet, more precisely, your naked feet, unprotected by socks, stockings or shoes, but fully bare to the eyes of the world.

As you ponder the machinations of the Theory of Toe-Show, try and visualise yourself arriving home from the corporate office after a long, hard mind-draining day. What is the first thing that you do to alleviate and rectify your highly-strung mental state? Yes, you take your shoes off and introduce your poor bound feet to a world of nakedness and comfort, and typically exclaim an audible sigh of relief at the attainment of extreme personal satisfaction. Your mind quickly appreciates this mental toe showing and immediately responds with an unhindered release of creative thoughts that would never be aired in your corporate state of status quo.

Prior to the advent of shoes, our feet enjoyed a fully naked status as they were gleefully exposed to the full ambience of their geographic surroundings. The Theory of Toe-Show states that there is a direct link between your feet and your innate creativity. The more you cover your feet with shoes (and such-like), the more your mind is masked from the innovative sparks of your native imagination.

Think of the great Greek and Roman philosophers, their military leaders, their extraordinary astronomers, and their other leading and memorable personas. The origin of this creativity was indeed their minimalistic footwear. Yes, they wore sandals, or just wandered around quite content in bare footed bliss, fully aware that this was the source of their creative intelligence.

So next time you are trying to develop a culture of creativity and innovation in your corporate office, the answer is simple. All you need to do is to implement the Theory of Toe-Show and leave your shoes at the office door and many ideas (and potentially some odours) will quickly prevail.

 

It’s the Stalk

Over the centuries there has been one grand piece of clothing that has been worn by many a mighty warrior that immediately symbolises unity of nationality, pride and belonging. These illustrious fighting men and women, be they French, Spanish, or Scottish, all wore this famous and readily identifiable hat called the beret in various styles, colours and forms.

Today, it is still worn as a statement of artistic intellect, or by those who want to make a statement of fashion, or simply by those people who just know better than others. I, for one, happily wear my beret and relish the admiring glances of those around me who are obviously most envious of my beret ownership good fortune.

There is something unique about wearing a beret, which needs to be done with a slight skew placement upon your head, so as to achieve the correct appearance. But once done, there is a “feeling” that permeates your thinking. Those who have had this beret wearing experience will immediately relate to this comment.

As a “thought academic”, following “years” of extensive research, I believe I have now formed a beret hypothesis on the origins of this “feeling”.

The “research” suggests that this “feeling” is concentrated when many wearers are in close proximity. This could explain why those warriors of yesteryear were such a formidable force when they all wore their berets together in military formation? With the advent of the more safe and bulletproof soldier headgear, the frequency of beret use understandably diminished, as such, so did the “feeling”. It is also interesting to note, that the French, Spanish and Scottish armed forces are no longer as feared to the same extent as they used to be, surely this is “no coincidence”?

Now let’s move to another area of the “feeling” research. Those in the artistic fields, for example the French Impressionists, or Film Directors, all have reported an additional influx of creativity when wearing their berets. Yes, it’s all in the “research”.

But there was a most surprising and curious theory identified that the “research” almost overlooked. Apparently the origin of this “feeling” is due to the small stub in the top centre of the beret called the “stalk”. It just so happens that this stalk acts like a thought transmitter between beret wearers. The longer the stalk, the greater the range of the thought transfers! A truly phenomenal discovery!

Now should you be an innovative thinker, you will immediately recognise the practical application with this “stalk” discovery for the corporate office. Yes, the answer is simple; all employees should be encouraged to wear a beret, particularly those with long stalks. Once worn, I’m sure that your organisation’s ability to develop new and novel business ideas will increase exponentially. There will also be a supplementary benefit, that being, all your employees will look brilliant!

Seasonal Dress Solutions for the Discerning Corporate Woman

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In the continuing series of fashion solutions for the corporate woman*, another “Eureka Moment” prevailed on me when walking in Melbourne this afternoon as I noticed a fellow walker struggling with an inappropriate clothing choice.

For those of you that are unaccustomed to the nuances of the weather in this cosmopolitan and dynamic worldly city, let me educate you on the meteorological wonders that commonly prevail with predictable uncertainty. Each day is one of climatic surprise. All four seasons may eventuate, or three of them may be forcefully overpowered with one season that is feeling quite dominant and wanting to make an impression on the unwary female population. As such, your first clothing selection based on your initial weather observations early in the morning may lead to catastrophic clothing wardrobe malfunctions later that day.

Yes, there is an answer. I can already hear the sighs of womanly relief (and from your supportive male colleagues).

What about the following creative wardrobe solutions:

1. The Warming Patch
Why not have “warming patches” sewn into strategic locations in the dress which can be quickly heated via a small battery surreptitiously hidden in a concealed pocket? When it gets cold, with a simple flick of a switch, body heating will immediately prevail.

2. Body Atomiser
On those hot days when the dress fabric is a tad too thick, why not use an all over body atomiser where a fine water particle mist is released thereby initiating a cooling feeling for the individual? A small atomiser nozzle could be built into the side rims of the wearer’s sunglasses or their fashionable cap?

3. Zips
A dress comprised of detachable sections (sleeves, skirt, back, etc) that could be removed (or added to) via the simple use of discrete zips. When the weather gets too hot, just zip off those dress sections that are too heavy and warm, or if a cold wind necessitates additional warm, just zip on an extra piece of clothing?

4. Emergency Solution
If all else fails, what about having a high pitched customised whistle that only your large specially trained fashion dog can hear and respond to within minutes of your plea for help. Upon the whistle activation, the fashion dog leaps out from the centrally located corporate dog kennel fully equipped with a suitable change of clothes, complete with a portable tent for privacy whilst changing your attire.

Now for all you fashion designers reading this blog post (of which I’m sure there are many), don’t forget where you first heard of these remarkable ideas for the corporate woman as I’m sure they will provide an innovation shift in the wardrobe of many a discerning lady. Vogue Magazine, I look forward to my invitation to the Melbourne Fashion Parade!

* https://thinkingfuturethoughts.wordpress.com/2015/02/05/corporate-dress-design-with-wind-gust-resistance/

Problems Solved via The Dream Solution

Sleeping beauty

As we were now at 35,000 feet, the Virgin Airlines cabin crew inflight service announcement was eagerly welcomed into my ears, as I desperately needed a source of mental stimulation to solve a tricky business problem that had been troubling me for the past few hours.

I was seated in seat 3F and was soon greeted by the superbly smiling Flight Attendant named Louise who asked whether I would like coffee, tea, water or a “virtual dream enhancement”? I immediately chose the last option, and enquired as to the choices of dream selection. Louise advised that Virgin had recently expanded the range to include dreams of sporting prowess, intergalactic travel panorama, rock star status, romantic interludes, or the very popular random experience of surprise.

As I had a business problem to solve, I chose the “random experience of surprise” upon which Louise handed me a small vial of a dark blue viscous liquid that I quickly drank. About 30 seconds later, once the tingly peppermint sensation on my tongue had started to wear off, I could feel my body going to sleep and my mind gradually awakening. As with all dreams, my mind quickly experienced a variety of unusual scenarios, people, clothes and the breaking of many laws of physics that are not humanly possible. However, as I was a well-travelled Virgin Frequent Flyer of the Platinum class, I knew how to best utilise these virtual dream enhancements. To do this, I strategically “pre-positioned” my business problem in the front of my mind so it was instantaneously captured and was weaved through all of my random experiences of surprise.

No, I’m not telling you about my dream, as these visual insights into my personality are private, but you will be pleased to know that on arriving at my flight destination, I did indeed have an innovative solution to my business problem.

————–

Yes, the above is indeed fantasy, but is it? How often do we awake in the morning following a night of dreams in which we encountered ourselves performing an array of activities that we had no idea that we could achieve? And, it all seemed so real! Unfortunately, we tend to quickly forget the euphoria of these dream experiences and happily get back into our daily activity regime.

Next time you have a business problem to solve, why not invoke the use of the dream option? However, make sure you have a small notebook located next to your bed so you can quickly capture those numerous and uniquely distinctive creative ideas to assist you in your work activities later that day.

And should any Virgin Airlines management be reading, please let me know when your do actually introduce the “random experience of surprise” as I can’t wait to try it!

Why not “Think Inside the Time Box”?

Time Jumper

This morning ritual of having breakfast in the Virgin Lounge at Melbourne airport was becoming an all too familiar experience. [1]

After satisfying my early morning Maslow’s basic survival needs with a long black coffee, wholemeal toast with lashings of vegemite, a petite bowl of muesli, I then mentally consumed the words in my newspaper looking for that insightful and learned spark of wisdom. Five minutes later, possibly six at a stretch, I had quickly come to the conclusion that I was bored. There was now only one thing for me to do in order to fill-in the time before I boarded my flight to Sydney, and that was to observe my fellow business travelers.

After a few minutes of visual critique, it became very apparent that the long sought personal goal of individual creativity which defined everyone as a unique individual, had somehow slipped between the cracks that morning. The more I looked, the more I could see many of my yet unknown business acquaintances partaking of coffee, cereal, toast with the occasional variant of a random accompaniment of difference (eg marmalade or honey), but in essence the selected diet was remarkably the same.

We wore similar suits, ties, cuff-links, shirts with that all too familiar checked pattern and colour, read the same newspapers, and even looked at each other with that same inquisitive look when a wild animal is startled from its habitual and comfortable lifestyle by an oncoming car headlight.

This got me thinking. How can we be creative if we are all seeking business innovation and inspiration via the same sources of knowledge and thought? The well-known term “thinking outside the box” came to mind, but is this the right way to discover new ideas? If we are all following the same methodology, all reading the same editions of the Harvard Business Review, the same business books, following the same sports, eating the same food, well, our sight outside the box is rather flawed and certainly lacks that required long distance vision, it will also be the same view as everyone else!

Why not try something a little bit different? Why not “think inside the box”, but with a major difference, that being time as a variant? There is a lot of untapped idea history “inside the time box”, the key is to open it up and use it. Many potentially brilliant ideas have literally died with creative thinkers of past generations. If their ideas had been passed down between the ages, their insights may have formed the basis of many unusual and different innovations that could only be fulfilled with the progression of time and today’s technology.

Alas, time travel is not possible, but what about actualising the environment and thought stimuli of past creative thinkers to excite and enlighten you and I today? The method is quite simple. Why not consider the following past time ideation starters:

  • Dress up in period costume and wear those antiquated spiffy clothes in the corporate office?
  • Don’t read today’s newspaper, read some old papers and get an appreciation of the business and life customs of the past?
  • Forget the long black coffee in the morning, have an old English ale instead? (assuming your HR Manager is OK with the concept)
  • Don’t drive to work, walk or take your personal horse and buggy?

I’m sure the experience would lead to some different and creative thoughts being established as you think” inside the time box”. Your business colleagues will also have the benefit of thinking differently as they observe you in the process of historical thought change and will marvel at your self-confidence and creative fortitude.

So next time you are sitting in the Virgin Lounge at Melbourne airport awaiting your flight, try and consider what you can do to implement some small amount of thinking “inside the time box”, I’m sure it will lead to a noticeable creative point of difference in your life. If the concept is too great to publicly display, then why not start off with a lesser innovative step, don’t have a long black coffee, have a soy milk chai latte with honey instead!

—————-

[1] The Suit Trouser Length Creativity Index
https://thinkingfuturethoughts.wordpress.com/2014/09/01/the-suit-trouser-length-creativity-index/

Dress for Success

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Perched with a seal like physique, and with toes just residing on the edge of the starting blocks, the swimmer’s ears desperately listens for the starters gun to allow their body to be catapulted into the pool.

Comment: Now this is probably the “verbage” one would expect to read when describing such an activity, but no, I will be observing the swimming race from an entirely different perspective.

If you were to study the appearance of the swimmers, you would witness them all to be wearing sleek, body hugging bathers, or they would be similarly equipped with a freshly shaven and ultra-smooth body brandishing the most microscopic swimming costume that just avoids an exhibitional “R-Rating” classification. Gone are the days of seeing a daggy, loose fitting, hairy chested (yes, I am talking about men), bawdy, bather clad swimmer who looked like they were preparing their large belly for the high gravitational impact of a maximised “bomb” splash. Yes, these people do still exist, but only in certain residential suburbs that you and I tend not to frequent (well, maybe not state publicly anyway?).

Those swimmers that have the objective of wanting to win, tend to “Dress For Success”.

The key word here is not “success”, but actually “dress” and no, I’m not saying that everyone needs to actually wear a dress to be successful. Rather, successful people have an individual fashion statement that captures the true essence of their personality and which defines their own distinctive uniqueness. In a similar way to the “Impressionist Master Painters”, their brush strokes and use of colour, created works of art that truly defined their signature, even if they didn’t actually sign the painting. People just needed to view the painting, upon which the artistic origin was immediately recognised.

The successful swimmer combines the requisite sports swimming costume with their own brand of style and technique when in the water. Similarly, powerful and influential people have their own fashion persona that identifies them with a tailored clothing statement via the selection of a range of accessories such as ties, shirts, suits, shoes, socks, cuff-links, aftershave, perfumes (I was thinking woman, but each to their own), hairstyles and suchlike, that when combined by them supports and reinforces their personal and publicly branded message.

So as that old phrase goes, “Clothes do indeed maketh the woman and the man”. If you want to look like a bogan, well, dress like one and you will be treated as per the appearance you portray. But if you want to look like a winner, then dress accordingly.

Now for those of you that wear a kilt, the verdict is indeed still out on this one! However, if you wear a bow-tie, no more needs to be said!