I’m sure that you are all familiar with the word “placebo” and how it is applied in the medical world to make a patient think they are having some type of “treatment” when they actually are not? Without getting too caught up in the psychology of the whole medical process…..this got me thinking!
What if we could utilise the placebo effect to improve a business’s creativity? The process could be termed the “Innovation Placebo”.
To do this, one possibility could be to develop a range of “Innovation Placebo” signs strategically located throughout the business workspace. Some potential ideas:
The Building Entrance Sign
“This building has been architecturally designed by an award winning international company to enhance the creativity thought processes of the occupants”.
The Décor Sign
“The unique colour scheme and office furnishings have been carefully selected to provide an inner peace and reduce worker stress”
The Air Sign
“Through a sophisticated and patented air flow process in the building, oxygen concentration levels have been strategically maximized above all employee workstations to ensure optimum thinking potential”.
The Desk Sign
“All employee desks have achieved the 5 star ergonometric rating for maximum comfort which is the standard required by astronauts travelling in outer space”.
Etc, etc…
If only…..however, just imagine what could be achieved should it be successful?
Thoughts that might just be useful in the future 