The Role of the Wandering “Wofter”

Watching you

Have you ever watched a fly buzzing around a house moving from room to room as it partakes in the delights it encounters along its journey? Just imagine if you could have the ability to transform into a fly for a brief moment whilst at work and really be that fictitious fly on the wall!

Let’s just think about this concept a little bit further from a business perspective.

The humble fly has the opportunity to listen to a variety of different conversations and work practices in a completely non-influencing way and can also utilise the very best scenarios from each participant interaction. The fly is the ideal stealth observer and is able to buzz in or out and focus on specific corporate details without hindrance.

Now if you had many flies buzzing throughout your office you would gather a wealth of learnings which could be shared when all the flies swarmed together!

Unfortunately you can’t actually be a fly, but why can’t there be a role in business for a group of independent observers (for want of a better name I will call “wofters”) that strategically woft throughout the office neutrally listening to each business meeting and then come together to share their observations and insights to benefit the total organisation?

These official “wofters” could be identified by a special nondescript coloured uniform and have a position of privilege in the corporate structure! I’m sure that with time, many people would want to aspire to this role owing to the opportunity to quietly woft in all business activities?

So next time you see a fly buzzing with what appears to be an aimless trajectory throughout your office, may I suggest that you think differently and consider the benefits of the “wofter” in your corporate organisation.

To Bee or not to Bee?


I love looking at bees, they are just so busy flying from one flower to the next one in their quest for pollen. Bees have what I call true commitment to their job!

Our friend the bee doesn’t just focus on the pollen from one flower, but seeks out a variety of flowers to expand and complement its pollen supply. When the bee has sufficient pollen stocks, it buzzes back to the hive and willingly shares its collection booty with the total bee community. Here, other bees are allocated specific tasks to utilise and transform these collections to sustain and embellish current and future bee generations.

We can learn a lot from bees from a business and innovation perspective.

We too should follow the lead of the bee and seek ideas (“pollen”) from a variety of different sources. These can then be shared with our fellow co-workers whose job it is to then transform and work these ideas further into tangible and practical concepts to benefit the whole organisation.

The secret is to have many people generating these ideas, because once they start to dwindle, the long term survival of the total business (or community) is at risk.

So…..we need to get out amongst the corporate garden and “Buzz” with gusto!

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