Jazz – The Poignant Innovation


Looking for business improvisation in your office? Well, focus on music as it provides a poignant innovation key.

According to one of the world’s greatest jazz musicians, the answer is to deliberately focus on the “white”, and not the “black”. Most traditional players of music are captivated by those pesky black notes, carefully placed with much thoughtful deliberation by the composer on the five well regimented lines of the staff. The orchestral focussed musician then, without any allowable hesitation, follows without question the vast array of strategically positioned crochets, quavers, semibreves, and even the occasional minim, with a well-practiced systematic bow, blow or beat of their beloved instrument. The result is a perfect and consistent replication of the musical selection, just as the composer had stipulated.

However, if you are a player of jazz, you tend to not be a musical conformist, but one that focuses more on the creative freedom represented by the unrestricted white score background devoid of all black notation. These innovative musical entrepreneurs utilise their deep, fundamental understanding of their instrument to collaborate in joint mutual harmony with a range of other diverse thinking performing colleagues to create the true essence of improvised jazz.

To complement the jazz player’s unhindered creative style, no formal orchestral dress attire is typically worn. Rather, you will observe a selection of them occasionally wearing a diverse range of coloured paisley patterned shirts, stylish mod-suits, denim, boots, dark glasses, and even a stylish hat.

Now consider the corporate office with all its conservative business rules and regulations, its staff brandishing the standard business suit, shirt, cuff-links and ties, analogous to the large, classical symphony orchestra lead by the CEO conductor. But don’t get me wrong, as for many businesses to succeed, this long standing and proven tradition is essential in ensuring that all employees are working off the same musical score, are working together with a common objective to manufacture a high quality performance that is appreciated by the expectant shareholder audience.

But should your business be striving for the development of a culture in which innovation can flourish, consider how a “jazz room” environment can be established where your employees can mix with other likeminded paisley clad individuals, can experiment with corporate melodies previously untried or heard, and are free to let their creative talents loose without any critical judgement or fear of failure. With time and practice, the result will produce some new and dynamic sounds that may be the start of a new direction for your business.

So what’s the key to business improvisation?  Try to not always focus on what you typically see, but allow yourself the opportunity to expand your creative horizons and explore the innovative vastness of what could potentially exist in the background.


The Key to the Orchestra

Jan 3: Music manuscripts

As the conductor faces the orchestra, the most important item is the music manuscript which drives every musician on the stage. Each musician has a customized version of the master manuscript that is tailored to optimize their instruments output and to achieve a consistent and structured approach so the entire orchestra is unified.

This is a powerful business analogy:

1. The Music Manuscript
This is the strategy for the business and outlines the resources required, together with the timing needed to achieve the desired outcome. To write this manuscript, the composer needs a comprehensive appreciation of the instruments required to deliver the result, together with the expectations of the audience.

2. The Conductor
This is the CEO of the business who is in control of the total orchestral experience. A strong CEO motivates the players and keeps the orchestra on track. If necessary, the CEO will improvise and make changes to the manuscript based on the required needs of the audience or the experience and capability of the musicians.

3. The Musicians
Musicians are the functional departments within the business (eg Marketing, Sales, Manufacturing, Finance, HR, etc). Each function makes a different sound which is emphasized within the business when required. Some sounds are the backbone of the business (eg the string section = manufacturing), other sounds make a big impact to make a statement (eg the brass section = marketing).
If one musician is playing out of key or is not in rhythm with the orchestra, this is noticed and a correction is applied.

4. The Audience
The audience is the customer who pays to hear the orchestra play.

5. The Music Critics
These are the shareholders. A bad review can lead to the sacking of the CEO and a change in music manuscript for the musicians.

The primary key to the success of all those in the orchestra is the manuscript. Get this right and everything leads to harmony!

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