The jockey adorned in an impressive satin quartered racing silk raised her white covered jodhpur pantalooned bottom above her mighty steed; her black crop was poised as she awaited the start of the race.
The masses that had come to see the great event cheered and shouted with such volume that the roar permeated throughout the racing track and the surrounding suburbs. It was so loud that those with hearing aids had to reduce the receptivity for fear of blowing the last remaining remnants of their fragile eardrums! The charming ladies looked absolutely gorgeous in their fashionable dresses and fancy stylish array of hats. The gentlemen all dressed in suits and bright ties complemented the occasion and looked quite spiffy. It was going to be a grand day out!
Once the race started, the booming announcer’s voice kept those punters informed on the status of their various Castillo boot cladded jockey as they competitively galloped in a rather uncomfortable looking postured position up high on their horses towards the winning post. For the winning jockey, the crowd would go wild, a voluminous frenzy would erupt and it was party time!
According to a “prominent blog writer”, a question now needs to be asked, and that is; “Why do such grand occasions not occur in the corporate office”? Why is it that when a new innovation is being developed, those employees working on it tend to sulk around the office in a mode of stealth. Is it for fear of failure, or perhaps that new innovations are not that exciting and interfere with the normal day-to-day business activities?
A “prominent blog writer” postulates that innovation should be greatly publicised within the corporate office. It should have the same sense of occasion and festivity associated with an important horse race. Those working on the innovation should be given a high profile and their progress broadcasted throughout the organization so all employees can feel part of the process of creativity and celebrate that winning feeling once the product/service is commercialised. So how do we do this? The key is communication and a function that lends itself nicely to those within your Corporate Affairs and Marketing teams. A “buzz of excitement” needs to be created and maintained along the innovation journey.
By the way, in case you are wondering, that “prominent blog writer” does not suggest that those members of the innovation teams should wear white jodhpur pants and silk shirts (OK, maybe the shirts, but definitely not the jodhpurs!), but it would make them a lot more visible within the organization?
Thoughts that might just be useful in the future 
boxologist
/ November 12, 2014How about “her black crop was poised as she awaited the start of the . . . . innovation?”