Looking up at the coconut which appears quite strongly adhered to the lofty heights of the palm tree, my mind starts to actively permeate thoughts of how I could knock the little bugger off the branch and get it!
The options available to me are:
1. To climb up the tree and cut it off?
2. Throw a large projectile with maximum force?
3. Bribe someone to make the required climbing effort for me?
4. Sit here and wait for the coconut to naturally fall off in its own good time?
As I’m an impatient man, I decided to use option 5 and just cut the tree down thereby gaining easy access to the long anticipated item.
Now that I have attained this coconut prize, what should I do with it? The choices and decisions seem to never end!
This coconut analogy is quite similar to how we generate and develop new ideas in the corporate office.
Just like the process of attaining the coconut, we have many options available to us. We can use group discussions, brainstorming, team meetings, quiet walks, or sit in solitude hoping for that gem of an idea to come forward and materialise!
Once we have the idea (the coconut) what do we then do with it? How do we develop it into a commercially successful opportunity that generates income for the corporate business? Or do we just “settle”, and accumulate our ideas (or coconuts) for a day in the future when they may be required?
The choice is yours, but whilst I sit here looking up at that sneaky little and illusive coconut, I will always want to get it and develop thoughts of what that coconut may initiate!
Thoughts that might just be useful in the future 
Liz
/ April 12, 2014nice! another food analogy 🙂 For a minute there, I thought you really might be chasing a coconut.
Steven Cramer
/ April 12, 2014I’m currently on a tropical island in the Australian Whitsundays….so the coconut chasing is real!