Let’s start by considering two well-known quotations; “Knowledge is Power” (Sir Francis Bacon), and “Thinking maketh it so” (William Shakespeare).
Many of us in our private and business lives like to keep up to date with the latest trends, be they social, economic or just for fun. We, as curious individuals, like to know the key drivers that are influencing the now, and what may happen in the future.
We typically use this knowledge to make strategic decisions, to feel part of the crowd, or perhaps to simply equip ourselves with riveting dinner table conversation content to impress and stimulate our guests and friends. So yes, our awareness of trends does indeed potentially give us command over many things and people.
But what if this knowledge, derived from our understanding and belief of a trend is based on fiction? To put it bluntly, the author fabricated the trend, and then communicated it widely through various specifically selected channels, such as social media where their unassuming followers accepted it as fact without any reason for concern or doubt? Would their belief make this trend real, particularly if many believed it so?
Just look at how various individuals or organizations (private or political) disseminate information to a target audience for their own personal gains. Many a politician, in the past and today, have done so with great success. Unfortunately, it was only with hindsight that the trend was identified as fictional folly.
Many information seekers now look to artificial intelligent (A.I.) search engines (ChatGPT, Copilot, Grok, etc) for their insights and recommendations to various trends instead of using human intellect and analysis. The A.I. output being readily accepted as fact with minimal interrogation or suspicion.
So how do we filter the fact from the fiction before we make them so?
The answer being a combination of independent quantitative and qualitative analysis based on the collective experience of many people who collaborate, discuss, interrogate and challenge what they observe, read and understand. Yes, it takes time, but it will hopefully uncover the fiction from the fact.
However, some people happily accept the fiction and will gleefully follow the false trend like a ‘lemming that is about to fall off a cliff’. Unfortunately, it is these gullible individuals that are commonly the target of the unscrupulous.
There are many trends emerging and currently in operation today. May I suggest that we relook at the two quotations mentioned at the beginning? Maybe they should read as ‘Knowledge could be Power and We decide whether to make it so”?
Thoughts that might just be useful in the future 