Feed Them “Meat”

For all those publicly acknowledged carnivores amongst us, there is a common phrase that is music to your famished ears, that being, “Feed them Meat”. Yes, there are many of us that have, and still do, happily savour the burning aromas from a simmering hot-plate with our knives sharpened, and our forks perched in eager anticipation ready for the mouthwatering onslaught. 

But alas, things are indeed a changing, and for a meat eater, the days of doing so are now becoming less acceptable to society as a new form of protein is strategically making its bloodless mark on the dining plate. The competition is in the form of a plant, and it is increasingly gaining an accepted gourmet reputation amongst diners of all ages around the globe. 

The manufacturers of this protein substitute are indeed most clever and have meticulously applied all their years of masterful university learning when situated in the chemistry laboratory, when the vast majority of us meat eaters were comfortably lounging about in a state of gastronomic stupor at the burger restaurant without a care in the world, blissfully unaware that our menus would soon change forever. 

The days of the “Big Mac”, “The Whopper”, or the world-renowned cheeseburger having pride of place on the ordering menu have now given way to “The Impossible Whopper”, “Beyond Meat”, even those common as muck meats such as chicken, fish and the humble egg can now be ordered in a plant-based version. I am not one to judge, nor hinder societal progress, as every consumer has the right to choose their preferred choice of protein. 

However, putting all meat prejudices aside, what I will state here is that the real winner is innovation. 

Who would have thought, that the term “meat” is no longer meat, but rather could be an animal or a possibly even a plant. The application of innovation has forced the simple consumer into actually making a decision on whether they say “bah humbug” and continue to munch in the manner of their forebears, or do they consider the sustainability needs of future generations? Who knows, only time and the gradual grinding of their teeth will tell. 

Remember the small child, maybe yourself, who in the past, would quickly summon their creativity and surreptitiously maneuver their unwanted vegetables, particularly any item that was green, under or within the meat that covered the majority of the plate. What will current generations now do in this emerging world of plant-based protein growth? Will the reverse occur as the animal protein is speedily eaten or camouflaged and hidden in copious amounts of vegetables and other plant like substitutes as they are too embarrassed to challenge the sustainable norm?

One thing is certain, progress is good, and so is innovation. Just ask any caveman whose diet was very simple and monotonous, and who would kill for a hearty meal, as long as it wasn’t them! So as that saying goes, “Feed them Meat…or Plants”, all is now acceptable. 

Something is rather fishy here

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The instruction was clear. I had to read it twice, just to make sure that I really understood this significant and totally bizarre change. However, I was not the only person in this most peculiar and unfamiliar situation. Work colleagues of mine all around the globe were also stumbling over the words from a comprehensive perspective. But, it had to be followed, that’s the way it is in this organization. You don’t ask questions, you only obey.

A few hours earlier in a remote and very small office in Miami, Florida, a lonely IT guru had just hacked the global computer system of their competition. One minute and strategic change had been implemented, and was about to take effect.

The chain of unquestionable command now came into operation as the hacked instructions were followed to the letter by all the organization’s kitchen employees, thereby initiating the unusual replacement of “beef” with “fish”.

Unsuspecting children and adults who habitually ordered their favourite menu item were tormented with sensory disappointment immediately following their first bite. Customers all around the world experienced massive displeasure and sought a prompt upsized replacement, or financial reimbursement. Outcries were expressed in the media, with many negative customer slurs making it to the front page of national newspapers. The theme of “That’s not a Big Mac” resonated for hours until McDonald’s senior management identified the cause of the catastrophe and quickly made the required “Big Mac” ingredient correction.

But those based in the company in Miami smirked with delight knowing that a major public relations coup had just prevailed, particularly as they watched “Whopper” sales reach a new daily record.

Now readers, let’s step back for a moment from this “Big Mac” experience and ponder how this episode may have an impact on those working in the corporate office. How many of your employees actually challenge instructions and current work practices with the view of improving the process? Do they just blindly follow them without asking “why is this so”? If this is your organization, then you are creatively doomed, as a culture of innovation will never make it to the “menu” that you provide to your customers.

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PS: Now on the subject of hamburgers, I must admit I don’t like the standard script of these fast chain restaurants. I like the poetic license that all Australian hamburger makers abide by, that being, you can have anything you want as long as it fits within the bun (which must include beetroot, pineapple and an egg!).

 

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