That “Gaelic Place”

Big Mac

“Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun”.

On reading this sentence, many of you would immediately think of that global hamburger chain identified with the golden arches that I call that “Gaelic Place”.

To many children and adults from all around the world, this is their common perception of a hamburger. But what if we replaced the following ingredients…

Beef patties WITH lamb rissoles?
Special sauce WITH leaves of mint?
Lettuce WITH spinach?
Cheese WITH fetta?
Pickles WITH chutney?
Onions WITH beetroot?
Sesame seed bun WITH Toasted wholemeal bread?

I’m sure that those frequent and loyal eaters at the “Gaelic Place” would not recognise these replacement ingredients when constructed together as a hamburger!?

Let’s just ponder this thought for a moment and expand the discussion a little bit further. Many foods, fashions, music, plus many other items used daily, have become stereotyped by a consistent and standardised formula or delivery methodology. This can also be observed in the corporate workplace where everyone seems to dress in the same work attire, similarly, the offices have that regular format of appearance, funnily enough, very much like the business model used by that “Gaelic Place”?

The same can also be said about the process of innovation where most businesses utilise the same old standard approach of “brainstorming” to try and develop some new ideas.  I have even heard of some brainstorming sessions feasting on a selection of “Gaelic Place” food assortments to assist with the participant’s creative receptivity!

To foster some creativity in the workplace, why not try some new “ingredients”, just like the replacement “WITH” examples provided in the hamburger example above.  Some of these alternative “ingredients” could be:

Standard Work Attire WITH a bow-tie, cravat, kilt, swimming costume?
Corporate Office WITH an external location (the zoo, a picnic ground, railway train, gymnasium)?
Business Co-workers WITH kindergarten children, a choir, actors, artists, the French Foreign Legion?

In summary, there is more than one type of hamburger, the key is to expand your taste-buds with a variety of new ingredients so you continue to think that little bit differently!

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2 Comments

  1. looks like you’ve been busy here, Steven! Marketing hamburgers, even 😉 Curious how I can follow your blog so the posts come to my email box. I rarely use the Reader, so seem to miss your postings. always enjoy watching your business-world wheels turn.

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    • Thanks Liz, after reading all your wonderful food posts, I have now abandoned my random visits to that “Gaelic Restaurant” and now appreciate the better things in food tastes! To get my posts delivered into your E-mail inbox, suggest you also be an E-mail follower where instead of pressing the “WordPress follow” button, you actually enter an E-mail address. I will E-mail a post to you so this can be done….would hate you missing my corporate rumblings of thought! Cheers, Steve

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