Serving up the Corporate Communication

dinner

 

Have you ever considered the humble beef steak and the many variations in which it can be prepared and served to meet the varying eating requirements of diners?

Some people like their steak raw, others partially cooked, others with a more highly tuned animalistic appreciation, savor it burnt with a delicate charcoal after taste that lingers just that little longer on the palate.

Others like their steak transformed into another eating format such as mince, a sausage, hamburger or even placed on a metal skewer garnished with an array of coloured complimentary ornamental vegetables to add that certain nutritional balance to the eating diet.

The overall result is that many people will happily eat steak owing to the customized presentation and delivery format that meets the endless variety of fickle needs of the consumer.

Let’s explore this thought with respect to corporate communications. Rather than having one single communiqué to the broader organization, a tailored message for each user group is required (you just can’t serve raw steak to everyone!). The message needs to be crafted to meet the consuming needs of each work group. Some groups will like to hear the message straight (don’t cut the fat off their meat), others will need it to be refined (cut into smaller more palatable pieces), some will need it simplified and reduced (via the use of a food processor), others may want some condiments to compliment the taste of the message.

In all the above message scenarios the origin of the communication is the same (just like the original cut of the steak) the skill is in how the Corporate Communication Director (or should I say chef) dishes up the “meat” to ensure that each employee (diner) eagerly greets the communication and is ready to eat it all up and is fully satisfied without the need for seconds, or a dessert!

So in summary, corporate communication is really just food for thought…..isn’t it?

 

The Innovation Index

2 stars

When seeking out an exciting restaurant to savour and appreciate some fine gourmet delights, the dining patron has the ability to select an appropriate eating establishment via an internationally recognised rating system characterised by the number of “Michelin Stars”. The higher the number of “stars”, the greater the eating experience!

Wouldn’t it be great to have a rating system along the lines of the “Michelin Stars” for a corporate organization’s culture of innovation? (As a suggestion, these ratings could be called the “Innovation Index”, or some other creative innovative name..)

“Innovation Index”:
1 = Boring and very conservative workplace
2 = The workplace is innovative now and then
3 = There are times of brilliance, but not consistent
4 = Wow!!!

The “Innovation Index” could be promoted in the organization’s internal and external communications, websites and could even be stencilled under the company name in their registered offices.

Job seekers could use the “Innovation Index” to identify potential employers of choice, and those to keep well away from?

How would your company rate on the “Innovation Index”?